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planche de tendance

English translation: trend board

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:planche de tendance
English translation:trend board
Entered by: Karen Tucker
Options:
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18:26 Sep 3, 2003
French to English translations [PRO]
Marketing / corporate name change
French term or phrase: planche de tendance
A company wants to change its name and has hired an specialized agency to help. This is from a company meeting that is drafting a brief to be sent to the agency. Any ideas? Thanks, Karen

Elaboration d’une grille d’évaluation des futurs noms présentés en fonction des critères retenus

Exercice autour de planches de tendance (images, symboles) présentant différents axes créatifs possibles

Here's a mention I found in a graphic designer's website:

Recherche d'étiquettes pour une eau minérale espagnole", après analyse de la concurrence et définition d'un axe de création sous forme de planche de tendance. L'axe de création retenu est la légereté
Karen Tucker
United States
Local time: 23:52
trend boards
Explanation:
I think they mean actual boards or flipcharts here.
Selected response from:

xxxsarahl
Local time: 20:52
Grading comment
I researched this and it fits perfectly. Thanks very much. I had researched "trend chart" and it seemed to refer to things that didn't quite fit. I obviously should've researched 'trend board,' too, since that's the literal translation. Here's a description of a trend board:
Begin trend board development by pinning up images on a bulletin board. Add and subtract images, add text, move things around. Let the trend board develop over several days. Only when the trend is clearly communicated in text and images consider making a formal trend board from the materials collected on the bulletin board.
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +1trend boardsxxxsarahl


Discussion entries: 1





  

Answers


1 min   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
trend boards


Explanation:
I think they mean actual boards or flipcharts here.

xxxsarahl
Local time: 20:52
Native speaker of: Native in FrenchFrench
PRO pts in pair: 1306
Grading comment
I researched this and it fits perfectly. Thanks very much. I had researched "trend chart" and it seemed to refer to things that didn't quite fit. I obviously should've researched 'trend board,' too, since that's the literal translation. Here's a description of a trend board:
Begin trend board development by pinning up images on a bulletin board. Add and subtract images, add text, move things around. Let the trend board develop over several days. Only when the trend is clearly communicated in text and images consider making a formal trend board from the materials collected on the bulletin board.

Peer comments on this answer (and responses from the answerer)
agree  William Stein: or "trend chart"
2 mins
  -> Merci, William !
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