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11:00 Jun 23, 2001
French to English translations [Non-PRO]
French term or phrase: positionnement

Summary of answers provided
na +1positioningxxxeurotransl
napositioning or positionment (very rarely!!!)



3 mins peer agreement (net): +1

concept development
positionnement n. m.

Déf. :
Définition de la position qu'occupe un produit donné par rapport aux marques et aux produits concurrents.

[Office de la langue française, 1983]

PRO pts in pair: 42

Peer comments on this answer (and responses from the answerer)
agree  Dave Simons: I'll go for that
1 day18 hrs
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2 hrs
positioning or positionment (very rarely!!!)

Clearly, positioning answers your question, but please look the site
to verify that in English the word
positionment is also used: (citation)
p o s i t i o n m e n t
of the new products, assistance to the creation of brochures...

Of course, sites containin namely positioning (in economic sense) are >400,000, while positionment happens on units...

Therefore you sincerely might use positioning and look the use of the word in many URLs, e.g.,

(strategic marketing, mentoring, market positioning, market )->

Positioning - Marketing Basics - strategies, segmentation ->
Also (!)

Hope you have the answer!
Sincerely yours,
Dr. Tagir S. Tagirov

    see above URLs and Merriam Webster Coll Dict. (10th ed.)
Local time: 00:11
Native speaker of: Native in RussianRussian, Native in TatarTatar
PRO pts in pair: 7

Peer comments on this answer (and responses from the answerer)
xxxeurotransl: no - especially to positionment
6 mins
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