GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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05:45 Oct 22, 2001 |
French to English translations [PRO] Marketing | |||||||
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| Selected response from: Serge L Local time: 03:01 | ||||||
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Summary of answers provided | ||||
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4 +3 | Gross Rating Point |
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4 | research and planning group |
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4 | GRP |
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research and planning group Explanation: I am not sure if this it what is meant here, but I have seen it used this way: sometimes as research and planning team |
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Gross Rating Point Explanation: Voici une définition: "G.R.P. Sigle anglais : Gross Rating Point. Indice de pression d'une campagne sur une cible définie : - Taux de couverture × Répétition moyenne ; - Nombre de contacts × Population cible. Cet indice permet la comparaison entre plusieurs plans média." Serge L. Reference: http://www.ucad.fr/pub/virt/univers/dicopub/pageGdef.htm#GRP |
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