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|French to English translations [PRO]|
|French term or phrase: identite visuelle|
|REgarding the three new products in the line:|
L'annee 2002 sera l'annee du renouveau Varese grace a un nouveau packaging et une nouvelle identite visuelle sur l'ensemble de la ligne Varese avec pour objectifs: ..
|Local time: 07:24|
'identite visuelle' simply translates to visual identity: in this context, where they are talking about the new products, the act of creating a a visual identity for those products is often refered to in marketing as 'branding'. Hope that helps.
Selected response from:
Local time: 15:24
4 KudoZ points were awarded for this answer
1 hr confidence:
1 hr confidence: peer agreement (net): +2
is what one wnats to say, i.e. it will the brand stature, which is not the same as branding IMHO
| Mats Wiman|
Local time: 16:24
Native speaker of: Swedish
PRO pts in pair: 133
| | 7 hrs confidence: peer agreement (net): +2
Branding is the whole enchillada in product differentiation. Packaging, which includes "visual identity" (exactly that) is only part of the branding process, not enough to make you definitely chose one product over another. You've been sold on the product as a whole, on your perception of all of its product attributes.
Here's a great Branding glossary URL:
Successful branding differentiates the singular brand from all others. It makes the buyer believe that there is no firm, product or service quite like yours. Branding is important for buyer decision-making, as it provides a short cut to identifying professional services with high value. The more distinctive the brand, the less likely a client will accept a substitute.
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