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French: animation transversale

English translation: Cross marketing







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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:animation transversale
English translation:Cross marketing
Entered by:emiledgar
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2:37am May 6, 2005Login or register (free) for more options.
French to English translations [PRO]
Marketing - Marketing / Market Research / Promotional techniques
French term or phrase: animation transversale
This appears in a marketing plan meeting (for perfumes). It is under the heading of "offre promotionelle":

Pour les animations transversales type Christmas
Jeanne Zang
United States
Cross marketing
Explanation:
When one uses one product to promote another (an Hermes scarf with a
Hermes perfume special, for instance)
Selected response from:

emiledgar
Belgium
Note from asker to answerer
It think this is the right idea. Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Cross marketingemiledgar
3lateral ads or spotsCarmen Schultz


  

Answers

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
lateral ads or spots

Explanation:
It sounds like advertising spots or commercials (ads) -- maybe there are several spots or commercials (ads) that are going to be aired concurrently for various demographic segments

Carmen Schultz
United States
Specializes in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 8
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Cross marketing

Explanation:
When one uses one product to promote another (an Hermes scarf with a
Hermes perfume special, for instance)

emiledgar
Belgium
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 4
Note from asker to answerer
It think this is the right idea. Thanks!

Peer comments on this answer (and responses from the answerer)
neutral Gayle Wallimann: Cross marketing is when A shares customer info/lists with B and vice-versa, isn't it?
1 hr
  -> I've always seen it used as promoting one product by using another, such as McDonald's giving (or selling) Star Wars dolls with their meals.

agree lizziec
3 hrs
  -> Thank you
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