French: animation transversaleEnglish translation: Cross marketing 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | French term or phrase: | animation transversale | | English translation: | Cross marketing | | Entered by: | emiledgar |
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French to English translations [PRO]
Marketing - Marketing / Market Research / Promotional techniques | | French term or phrase: animation transversale | This appears in a marketing plan meeting (for perfumes). It is under the heading of "offre promotionelle":
Pour les animations transversales type Christmas |
| | | Cross marketing | Explanation:
When one uses one product to promote another (an Hermes scarf with a
Hermes perfume special, for instance) |
| Selected response from:
 emiledgar
Belgium
| Note from asker to answererIt think this is the right idea. Thanks!
4 KudoZ points were awarded for this answer |
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2 hrs confidence:   |
| lateral ads or spots
Explanation:
It sounds like advertising spots or commercials (ads) -- maybe there are several spots or commercials (ads) that are going to be aired concurrently for various demographic segments
| Carmen Schultz
United States
Specializes in field
Native speaker of:  Spanish, English
PRO pts in category: 8
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2 hrs confidence: peer agreement (net): +1 |
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The translation workplace 
