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French: animation commerciale

English translation: sales events/sales activities



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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:animation commerciale
English translation:sales events/sales activities
Entered by:Carmen Schultz
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10:57am Nov 17, 2005Login or register (free) for more options.
French to English translations [PRO]
Bus/Financial - Marketing / Market Research
French term or phrase: animation commerciale
From a business proposal. A company is offering to run a section of another company's web site, manage its content, co-ordinate marketing campaigns, etc.

EXE. Nous prenons en charge l'animation commerciale de la rubrique "actualités" de votre site.
Michael McCain
Spain
Clarification request(s) and response
Carmen Schultz: 2:27pm Nov 17, 2005: It's obviously a sales component of the site to be managed and the other word needed whether it be "events," "activities," "promotions," etc. I think needs to be a word that's accessible to the reader(vs a word that's used among insiders. -
Helen Godfrey: 5:40pm Nov 17, 2005: Carmen, I do not think that this is the term to be used on the web-site, it is the description of the service in the business proposal. -
Carmen Schultz: 11:31pm Nov 17, 2005: Even if it's for a proposal to be read by the partners, it seems to me that it's ultimately is going to be used as a title/headline in the actual website so it still needs to be accessible to web surfer/reader. -

sales events/sales activities
Explanation:

animation:
in context | images


animation:
Principal Translations:
animation nf animation
animation nfpl activities


Compound Forms:
animation commerciale nf sales event


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Note added at 3 hrs 20 mins (2005-11-17 14:17:35 GMT)
--------------------------------------------------

As in the section of the website where sales activities/events are promoted and managed. I prefer "events" over "activities" because this is more in line with marketing strategies.

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Note added at 3 hrs 32 mins (2005-11-17 14:30:15 GMT)
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could also be SALES PROMOTIONS-
Note:It's obviously a sales component of the site to be
managed and the other word needed alongside "sales" whether it be "events," "activities," "promotions," etc., I think needs to be a word that's accessible to the reader(vs a word that's used among insiders)
Selected response from:

Carmen Schultz
United States
Note from asker to answerer
This answer reflects the source language meaning, which is somewhat vague. Thanks.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3sales presentation
Helen Godfrey
4 +1sales/marketing activities
Conor McAuley
4sales events/sales activitiesCarmen Schultz
3manage
Carolingua


  


Answers

11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
sales presentation

Explanation:
Eurodicautom says commercial or sales promotion but I actually prefer presentation in this context. Basically, their job will be to manage the content of this particular area of the company's website.

Helen Godfrey
United Kingdom
Specializes in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree bobedwin
27 mins

agree Anne McKee
33 mins

agree Sylvia Smith: my understanding also
1 day1 hr
Login to enter a peer comment (or grade)


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
sales events/sales activities

Explanation:

animation:
in context | images


animation:
Principal Translations:
animation nf animation
animation nfpl activities


Compound Forms:
animation commerciale nf sales event


--------------------------------------------------
Note added at 3 hrs 20 mins (2005-11-17 14:17:35 GMT)
--------------------------------------------------

As in the section of the website where sales activities/events are promoted and managed. I prefer "events" over "activities" because this is more in line with marketing strategies.

--------------------------------------------------
Note added at 3 hrs 32 mins (2005-11-17 14:30:15 GMT)
--------------------------------------------------

could also be SALES PROMOTIONS-
Note:It's obviously a sales component of the site to be
managed and the other word needed alongside "sales" whether it be "events," "activities," "promotions," etc., I think needs to be a word that's accessible to the reader(vs a word that's used among insiders)

Carmen Schultz
United States
Specializes in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 8
Note from asker to answerer
This answer reflects the source language meaning, which is somewhat vague. Thanks.
Login to enter a peer comment (or grade)


6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
sales/marketing activities

Explanation:
Maybe it's just a tic, but I always use "sales/marketing" for commercial. It's not just sales and it's not just marketing...

Conor McAuley
France
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 43

Peer comments on this answer (and responses from the answerer)
agree Carmen Schultz: this is in line with what I think on the subject--and you're right about "commercial" in that it implies more than simply sales as it includes marketing, etc.
2 days16 hrs
  -> Thanks Carmen
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8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
manage

Explanation:
"We would manage the "news" portion of the site"

I think they should be more specific so we understand what they mean(i.e. would they be responsible for providing content and updates?). Otherwise they are basically saying that they are "managing" that portion of the site, whatever that entails.

Carolingua
United States
Specializes in field
Native speaker of: Native in FrenchFrench, Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 8
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