French: adhésion au discoursEnglish translation: positive response to (marketing) approach/stance/position 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | French term or phrase: | adhésion au discours | | English translation: | positive response to (marketing) approach/stance/position | | Entered by: | Dawn Montague |
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French to English translations [PRO]
Marketing - Marketing / Market Research / reports/surveys | | French term or phrase: adhésion au discours | The context is a report on physician's responses to a pharmaceutical company's marketing of a particular drug. One of the subtitles in the report is "Structure de la communication et adhésion au discours". Other sample sentences are:
Le retour à un discours plus classique induit une baisse des scores d’adhésion.
La même raison explique un score d’adhésion plus élevée face au discours sur la posologie, venant essentiellement valider l’intérêt de la réduction de la durée du traitement à 24 semaines dans les génotypes 1 à faible charge virale pour un rapport efficacité / tolérance optimisé.
Is there a special term for this or is it simply "adherence to discourse"? |
| | | positive response to (marketing) approach/stance/position | Explanation:
Perhaps not the best way to word it, but the context would indicate that they're talking about the degree to which doctors subscribe to the information.
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Note added at 1 hr (2006-03-08 19:48:16 GMT)
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I really think they're talking about the doctors' acceptance of/agreement with what they're being "sold". You might use "agreement/acceptance of etc.". There is probably a specific marketing term for this.
Here is the French expression as used on the site of Ipsos, a market research group:
http://www.ipsos.fr/SolutionsIpsos/content/1695.asp?rubId=62
C'est ce qui va créer la valeur d'accroche, d'attention et d'adhésion au discours : c'est ce qui va faire qu'un consommateur va se dire : " tiens, je n'y ai jamais pensé de cette façon mais ça correspond tout à fait à ce que je ressens sur ce sujet ".
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Note added at 2 hrs (2006-03-08 20:38:24 GMT)
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I really think they're talking about the doctors' acceptance of/agreement with what they're being "sold". You might use "agreement/acceptance of etc.". There is probably a specific marketing term for this.
Here is the French expression as used on the site of Ipsos, a market research group:
http://www.ipsos.fr/SolutionsIpsos/content/1695.asp?rubId=62
C'est ce qui va créer la valeur d'accroche, d'attention et d'adhésion au discours : c'est ce qui va faire qu'un consommateur va se dire : " tiens, je n'y ai jamais pensé de cette façon mais ça correspond tout à fait à ce que je ressens sur ce sujet ".
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Note added at 3 hrs (2006-03-08 21:14:35 GMT)
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I really think they're talking about the doctors' acceptance of/agreement with what they're being "sold". You might use "agreement/acceptance of etc.". There is probably a specific marketing term for this.
Here is the French expression as used on the site of Ipsos, a market research group:
http://www.ipsos.fr/SolutionsIpsos/content/1695.asp?rubId=62
C'est ce qui va créer la valeur d'accroche, d'attention et d'adhésion au discours : c'est ce qui va faire qu'un consommateur va se dire : " tiens, je n'y ai jamais pensé de cette façon mais ça correspond tout à fait à ce que je ressens sur ce sujet ". |
| Selected response from:
 Anna Fitzgerald
France
| Note from asker to answererTHanks! This one fits the overall context best :-)
4 KudoZ points were awarded for this answer |
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21 mins confidence:   |
21 mins confidence: |
| registration or attendance
Explanation:
I understand this to mean the registration or attendance at the 'discours' - speeches, seminars, or however you translate it.
Hope this helps!
| Sylvia Smith
France
Specializes in field
Native speaker of:  English
PRO pts in category: 52
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58 mins confidence: |
59 mins confidence: peer agreement (net): +5 |
| developing convincing arguments
Explanation:
I think maybe you need to change the wording to fit the different uses. The title could be 'developing convincing arguments' for example and then 'the use of more traditional arguments leads to a reduction in the level of agreement or a higher level ...' to convince or persuade the doctor's, depending on the context.
| suezen
France
Works in field
Native speaker of: English
PRO pts in category: 105
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The translation workplace 
