French: éléments de création visuelEnglish translation: visual design elements 
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French to English translations [PRO]
Bus/Financial - Marketing / Market Research / Marketing materials | | French term or phrase: éléments de création visuel | From a major French auto maker, in guidelines to its communications depts:
"Les kits expo seront, à compter de janvier 2007, remplacés par la mise à disposition d’éléments de création visuels, de messages de référence et de vidéo."
I get the concept but I don't know what the marketing jargon should be.
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| | | visual design elements | Explanation:
I think I'd go for "visual design elements" here - sounds just the ticket and gives good Google (30,000 hits) |
| Selected response from:
xxxIanW
Germany
| Note from asker to answererthanks, ian
4 KudoZ points were awarded for this answer |
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37 mins confidence:   |
| created display elements
Explanation:
under the created DISPLAY element. Break (BR). Remove all attributes. Caption (CAPTION). Handled as part of converting the associated table into an ...
www-900.ibm.com/cn/support/ library/sw/download/tpdgmst.pdf
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| visual design elements
Explanation:
I think I'd go for "visual design elements" here - sounds just the ticket and gives good Google (30,000 hits)
| xxxIanW
Germany
Specializes in field
Native speaker of:  English
PRO pts in category: 12
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13 hrs confidence: |
| elements and materials for the creation of displays
Explanation:
I'm trying to read the sentence. They used to use "expo kits" - that is, they used to have some more or less standardized box of stuff to set up at car shows and the like. But next year, they're going to have "placed at their disposition" -
(1) slogan/ad copy and (already made) video footage to be used creatively
OR
(2) an indefinite set of visual design materials and elements, including slogan/ad copy and either stock video footage or (possibly) video equipment
Either way, I'm reading the text as notification of a sea change in the in-house advertising policy: we used to use these kits, but now we're going to provide "elements" for creative working-up of a visual/video display, and that's the way we're going to do it starting next year.
|  Jeffrey Lewis
United States
Works in field
Native speaker of: English
PRO pts in category: 8
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The translation workplace 
