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07:47 Aug 9, 2006
This question was closed without grading. Reason: Other
French to English translations [PRO] Marketing - Marketing / Market Research / brand equity
French term or phrase:marques mères
The title of a slide in a market research presentation:
Impact sur attractivité et image marques mères
I understand the general idea, but I was wondering if there a standard industry term for "marques mères"? Thank you in advance!