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marques mères

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07:47 Aug 9, 2006
This question was closed without grading. Reason: Other

French to English translations [PRO]
Marketing - Marketing / Market Research / brand equity
French term or phrase: marques mères
The title of a slide in a market research presentation:

Impact sur attractivité et image marques mères

I understand the general idea, but I was wondering if there a standard industry term for "marques mères"? Thank you in advance!
Sylvia Smith
Local time: 08:36
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Summary of answers provided
4 +8parent brands
Rob Grayson
4 +5parent brandsFrench Foodie
3 +2parent brandsMaria Constant
1 +2parent brands
Tony M
3 -2mother brandjean jacques


Discussion entries: 2





  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +8
parent brands


Explanation:
I think this is the term you're looking for.

Rob Grayson
United Kingdom
Local time: 07:36
Native speaker of: Native in EnglishEnglish
PRO pts in category: 68

Peer comments on this answer (and responses from the answerer)
agree  French Foodie: great minds :-)
0 min
  -> Thanks, Mara

agree  suezen
2 mins
  -> Thanks, suezen

agree  Sheila Hardie
3 mins
  -> Thanks, Sheila

agree  hirselina: http://www.brandchannel.com/education_glossary.asp
7 mins
  -> Thanks, hirselina

agree  Alison Jenner
9 mins
  -> Thanks, Alison

agree  Uma Hariharan
1 hr
  -> Thanks, Uma

agree  writeaway
1 hr
  -> Thanks, writeaway

agree  gad
3 days17 hrs
  -> Thanks, gad
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
parent brands


Explanation:
This is what I am most familiar with.

Strategic Frameworking, Inc. - Branding
Parent brands serve as our basis for identification — they provide recognition and quality ... We associate parent brands with a set of values and imagery, ...
www.strategicframeworking.com/branding.htm - 15k - Cached - Similar pages

French Foodie
Local time: 08:36
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 50

Peer comments on this answer (and responses from the answerer)
agree  suezen
2 mins
  -> thanks suezen

agree  Sheila Hardie
3 mins
  -> thanks Sheila

agree  hirselina
7 mins
  -> thanks hirselina

agree  Alison Jenner
9 mins
  -> thanks Alison

agree  writeaway
1 hr
  -> thanks writeaway
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8 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +2
parent brands


Explanation:
Not sure if this is the 'standard industry term', but I have come across it, and it seems to fit.

(25,000+ Ghits suggest I may be on the right track)

Tony M
France
Local time: 08:36
Native speaker of: Native in EnglishEnglish
PRO pts in category: 130

Peer comments on this answer (and responses from the answerer)
agree  hirselina
6 mins
  -> Thanks, Hirselina!

agree  writeaway: you may not be sure but you're the only one who isn't it seems ;-)
1 hr
  -> Thanks, W/A! Well, I always try to avoid giving Asker potentially misleading information... ;-)
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8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
parent brands


Explanation:
I've seen this used before.

Nescafé is an example of a strong parent brand that has used brand extension to develop a ... In turn these are able to strengthen the Nescafé parent brand.


Maria Constant
Local time: 08:36
Works in field
Native speaker of: English
PRO pts in category: 3

Peer comments on this answer (and responses from the answerer)
agree  hirselina
6 mins
  -> Thanks hirselina.

agree  writeaway
1 hr
  -> Thanks.
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23 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -2
mother brand


Explanation:
le terme en anglais semble etre le meme qu'en francais.

Expression trouvee sur un site web

Up in the air with this merger and acquisition, however, are questions related to the brand and its mother brand Sahara. Discussion and rhetoric pans over everything from: was the entire deal, and the brand, inherently over-valued?



jean jacques
Local time: 07:36
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
disagree  writeaway: don't think your ref is particularly reliable or particularly native English: http://www.dnaindia.com/report.asp?NewsID=1008604
1 hr

disagree  Tony M: The vast majority of Ghits throwing up this term seem to be foreign sites, or proper names; I don't think it could be considered the 'usual' term for a native writer in English.
2 hrs
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