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11:53 Nov 7, 2007
This question was closed without grading. Reason: Other
French to English translations [PRO] Marketing - Marketing / Market Research
French term or phrase:Dispositif événementiel
Document on the events to launch a new product which will take place over one week in Paris.
Is this just a marketing launch / kick-off in English?
Is this "événement" the "document" itself, or does the document describe the "événement"? You can have a kickoff in a dull office, or have someone bungy-jump off the Eiffel Tower, it's not the same thing!