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French to English translations [PRO] Bus/Financial - Marketing / Market Research / IT - adserver
French term or phrase:auto-promo
When the adserving campaign has reached the agreed upon quota of displays, the adserver runs "des campagnes auto-promo" to avoid having blank spaces.
I understand what this is, but can't find the equivalent English term. I did find some similar contexts where "public service ads" are run in lieu of the advertiser's content, but this doesn't quite seem to be equivalent.
I am considering something like "default ads" which gets the point across, but if there is some specific term, I would love to find it.
See this link (warning - possibly offensive photos) for a good explanation of what this auto-promo is about, it is very similar to my context.