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marketing de sortie

English translation: exit marketing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:marketing de sortie
English translation:exit marketing
Entered by: Alanna Wilson-Duff
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05:17 Jan 30, 2009
French to English translations [PRO]
Marketing - Marketing / Market Research
French term or phrase: marketing de sortie
And the last question from this sentence:

"Les soldes permettent d’attirer les consommateurs sur le point de vente en agissant sur le taux de transformation et la fréquence de visite (marketing d’entrée) et d’augmenter le chiffre d’affaires par la vente d’articles soldés (déstockage) et non soldés (nouvelle collection) (***marketing de sortie***)."
Alanna Wilson-Duff
Local time: 11:43
exit marketing
Explanation:
The paragraph talks about the point at which the marketing gets to the shopper, and this seems to be as they are exiting the store.
Selected response from:

Jill Ananyi
United States
Local time: 21:43
Grading comment
Thank you very much, Jill.
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +4exit marketingJill Ananyi


  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
exit marketing


Explanation:
The paragraph talks about the point at which the marketing gets to the shopper, and this seems to be as they are exiting the store.


    Reference: http://secure.softwarekey.com/solo/authors/srvman/Exit_Marke...
Jill Ananyi
United States
Local time: 21:43
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thank you very much, Jill.

Peer comments on this answer (and responses from the answerer)
agree  writeaway: yup-many Fr marketing terms are taken from the English to begin with, so a bit of back translation and followed by googling the En term to confirm often does the trick.
1 hr

agree  Emma Paulay
1 hr

agree  Vicky James
1 hr

agree  xxxbowse123
5 hrs
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