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opération séduction

English translation: charm offensive

12:05 Oct 19, 2009

French to English translations [PRO]
Marketing - Marketing / Market Research / marketing

French term or phrase: opération séduction

Comment mettre en place une opération séduction sur un produit bancaire exclusif dans un contexte général de crise ?

kohlanta
Falkland Islands

English translation:charm offensive

Explanation:
-

Selected response from:

hjs45
Spain
Local time: 22:56

Grading comment

Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +7

charm offensive

hjs45

4 +3

seduction campaign

Stephanie Ezrol

2 +1

win-over campaign

Mary Davis

2 -1

wooing operation

mohan venkatraman

Summary of reference entries provided

See also...

Rob Grayson

Answers

3 mins confidence:

peer agreement (net): +1

win-over campaign

Explanation:
This was just the first thing that popped into mind!

Mary Davis
France
Local time: 22:56
Specializes in field
Native speaker of:

English
PRO pts in category: 4

18 mins confidence:

peer agreement (net): +7

charm offensive

Explanation:
-

Reference: http://books.google.co.uk/books?id=RXtJw1OHDTIC&dq=%22charm+...
Reference: http://www.phrases.org.uk/meanings/89950.html

hjs45
Spain
Local time: 22:56
Native speaker of:

English
PRO pts in category: 4

Grading comment

Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)

agree

Chris Hall: I really like this suggestion. I would be very surprised if anyone else comes up with anything better than this.

2 mins

-> thanks very much, Chris

agree

mimi 254

18 mins

-> thanks, mimi

agree

Lianne Wilson

32 mins

-> thanks, lianne

agree

Martyn G: While the other suggestions are not bad, this one hits it on the head

33 mins

-> cheers, martyn

agree

jaynedmoore

41 mins

-> thanks, jayne

agree

blomguib: completely agree...literally the same term exists, by the way, in Dutch

1 hr

agree

Sheila Wilson

2 hrs

disagree

rkillings: charm offensive = sweet-talking. And it usually appears in French as 'offensive de charme'.

11 hrs

agree

Nedhead: great translation - like this

16 hrs

23 mins confidence:

peer agreement (net): +3

seduction campaign

Explanation:
I think seduction works well, because of its strong connotations, and it has been used in English as the examples demonstrate. And they do seem to be talking about using strong measures, so I think seduction does work well, so to speak.

Example sentence(s):

That magic bullet, according to real estate agent and author Jennifer Allan, is an effective SOI seduction campaign.
General Motors' bankruptcy declaration in the US has left Indian car buyers wary, despite the brand's huge seduction campaigns.

Reference: http://www.pr.com/press-release/26505
Reference: http://www.mid-day.com/news/2009/jun/110609-General-Motors-b...

Stephanie Ezrol
United States
Local time: 16:56
Works in field
Native speaker of:

English
PRO pts in category: 4

38 mins confidence:

peer agreement (net): -1

wooing operation

Explanation:
another suggestion

mohan venkatraman
India
Local time: 03:26
Native speaker of:

Tamil

Reference comments

49 mins peer agreement (net): +1

Reference: See also...

Reference information:
http://www.proz.com/kudoz/french_to_english/advertising_publ...

KudoZ archive search is there for a reason.

Rob Grayson
France
Specializes in field
Native speaker of:

English
PRO pts in category: 64