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communiquer fortement

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07:15 Aug 31, 2011

This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Marketing - Marketing / Market Research / Sports clothing

French term or phrase: communiquer fortement

CONTEXT:

"En 2013, nous continuerons à communiquer fortement sur ***PRODUCT RANGE*** (en attente de décision sur pub TV en 3ème année)"

"We will continue to communicate strongly on PRODUCT" sounds really awful to me. Any ideas?

TIA everyone.

FlyHi KudoZ activity Questions: 363 (3 open) (13 closed without grading) Answers: 0
Local time: 09:59

Summary of answers provided

4 +1

Reinforce the message...

LaraBarnett

give a big push on

David Hayes

..with a strong//powerful (media) communication

Verginia Ophof

rewrite slightly

polyglot45

stress

Terry Richards

Answers

4 mins confidence:

rewrite slightly

Explanation:
In 2013, we will (be) maintain(ing) a high level of communication on.....
This is one of many possible options - you could even say "we will be keeping up the pressure as regards..."
It will all depend on the style adopted for the rest of the text

polyglot45
Native speaker of:

English,

French
PRO pts in category: 36

4 mins confidence:

stress

Explanation:
One option

Terry Richards
France
Local time: 09:59
Native speaker of:

English
PRO pts in category: 4

3 hrs confidence:

peer agreement (net): +1

Reinforce the message...

Explanation:
"Reinforce the message of the product" or whatever.

Example sentence(s):

"Putting together a solid brand means reinforcing your message constantly. And there are a number of ways to do this. If you want people to remember your message then you need to"

Reference: http://www.articlesbase.com/business-articles/5-ways-to-rein...

LaraBarnett
United Kingdom
Local time: 08:59
Specializes in field
Native speaker of:

English
PRO pts in category: 11
1 corroborated select project
in this pair and field

7 hrs confidence:

give a big push on

Explanation:
I think that the context is about getting the message across regarding how great this product range is (hence the possibility of advertising). I would go for a somewhat loose translation here and put something like "give a big push on".
"Fortement" probably being used in the sense of "Très, beaucoup" here, and "communiquer sur" in the sense of "le faire connaître au public par l'intermédiare des médias" (le Petit Larousse 2009).

David Hayes
France
Local time: 09:59
Works in field
Native speaker of:

English

15 hrs confidence:

..with a strong//powerful (media) communication

Explanation:
communicate powerfully
I would use powerful instead of strong

Verginia Ophof
Belize
Local time: 01:59
Specializes in field
Native speaker of: English
PRO pts in category: 8

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