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Marketing - Marketing / Market Research | | French term or phrase: PRA | From a power point on a company's marketing campaign. Company manages various supermarket brands. This section is taking about supermarket loyalty cards.
"Cible secondaire : l’ensemble des PRA âgées de 25 ans et + résidant dans les zones de chalandise de l’enseigne"
Underneath this sentence there is also a table where all the columns along the top are labelled "PRA 18-24" "PRA 25-34" up to age 55+, and the table shows the percentages of customers at different supermarkets who belong to these age groups. But does "PRA" just mean "age group" or something else? |
|  Imogen HancockKudoZ activityQuestions: 458 (none open) ( 17 closed without grading) Answers: 0
| | Local time: 08:59
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| | Selected response from:
Terry Richards
France
Local time: 09:59
| Grading comment many thanks
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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14 mins confidence:   peer agreement (net): +3 Personne Responsable des Achats
Explanation:
I.E. The person that does the shopping, the purchaser.
| Terry Richards
France
Local time: 09:59
Native speaker of:  English
PRO pts in category: 4
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| | | Notes to answerer
Asker: I used "shoppers" in my translation. Thanks!
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The translation workplace 
