ProZ.com global directory of translation services
 The translation workplace
Ideas
KudoZ home » French to English » Marketing / Market Research

segments croisés

English translation: cross-selling opportunities


Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
15:04 Oct 5, 2011
French to English translations [PRO]
Bus/Financial - Marketing / Market Research
French term or phrase: segments croisés
"Unique sur le marché en mode [confidentiel], elle [une solution] vous permet d’analyser vos données déclaratives, comportementales et transactionnelles et d’identifier en temps réel de nouveaux ***segments croisés***."

ventes croisées -> cross-selling
segments croisés -> cross segments???

I have a picture of a Venn diagram and of subsets in my head, if this helps. Crossover?

Thanks.
Conor McAuley
France
Local time: 10:00
English translation:cross-selling opportunities
Explanation:
You could also be more literal and say something like "segments for cross-selling," but I think this works better.
Selected response from:

philgoddard
Local time: 03:00
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2cross-selling opportunitiesphilgoddard
4cross segmentation
Joab Eichenberg-Eilon


  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
cross-selling opportunities


Explanation:
You could also be more literal and say something like "segments for cross-selling," but I think this works better.

philgoddard
Local time: 03:00
Specializes in field
Native speaker of: English
PRO pts in category: 20
Grading comment
Selected automatically based on peer agreement.
Notes to answerer
Asker: Great, thanks! My little brain was slowly moving in that direction!


Peer comments on this answer (and responses from the answerer)
agree  dmesnier
52 mins

agree  gallagy2
4 hrs
Login to enter a peer comment (or grade)

5 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
cross segmentation


Explanation:
A marketing term referring to the benefit of devising products or services that are applicable more than one market segment

Example sentence(s):
  • The main goal of the Cross-Segmentation Approach is to identify segments within customers’ poll based on their life-style patterns, life goals, patterns of their market behavior and their demographic&social status characteristics.

    Reference: http://www.linkedin.com/company/market-adjustment-research-c...
Joab Eichenberg-Eilon
Local time: 04:00
Works in field
Native speaker of: Hebrew
Login to enter a peer comment (or grade)




Return to KudoZ list


KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.



See also: