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Marketing - Marketing / Market Research / consumer goods | | French term or phrase: peser sur | This is from a marketing text, EU french.
Someone else asked this question but it's not quite the same...I am not sure how peser translates exactement.
They're talking about a product launch of sweets:
Le lancement des tuiles chocolatées XX a été un échec, tout comme celui des biscuits XXX (début 2009) dont l'ambition était de peser rapidement 30 millions d'euros
I'm assuming...that the campaign /launch quickly reached 30 million euros?
thanks in advance. |
|   Marlene BlanshayKudoZ activityQuestions: 84 (none open) ( 11 closed without grading) Answers: 4
Canada
| | Local time: 04:00
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| | English translation:quickly achieve sales of 30 million euros | Explanation:
just to add to the fray
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Note added at 57 mins (2011-10-24 01:54:44 GMT)
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or: to the tune of 30 million euros |
| Selected response from:
David Hollywood
Local time: 05:00
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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12 mins confidence:   peer agreement (net): -1
14 mins confidence: the aim was to reach
Explanation:
Peser means to weigh, which is quite fitting considering the subject matter is buscuits, which are sold by weight.
Example sentence(s):- The launch of the chocolate almond biscuits has been a failure, as has that of *** for which the aim was to rapidly reach 30 million euros in profit
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14 mins confidence:
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The translation workplace 
