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taux de non servi

English translation: percentage of unused/unredeemed gift cards

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06:44 Nov 9, 2011

French to English translations [PRO]
Bus/Financial - Marketing / Market Research

French term or phrase: taux de non servi

This is from a ppt presentation about gift cards and the rate at which they are given and used.

Enseigne B

Enseigne de distribution spécialisée
Montant dépensé en magasin x 2 soit 100%
Le CA de Cartes cadeaux représenterait environ 0.7% de son CA 2010
Panier moyen 52€
Taux de non servi : 2 %

Thanks!

Ysabel812

English translation:percentage of unused/unredeemed gift cards

Explanation:
I think I have hit on it here and they provide neater terms like spillage etc. see below):

Unused Gift Card Statistics
The highest percentage ever recorded for unused gift cards (called “spillage”, “spoilage”, or “breakage“) was 10% of all gift cards purchased in 2007. ...

Study: Americans sitting on $30 billion in unused gift cards | Geek ...

news.cnet.com/8301-13772_3-20029410-52.html

24 Jan 2011 – Study: Americans sitting on $30 billion in unused gift cards ... And of that, about 5 percent to 7 percent go unredeemed and unclaimed each ...