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zone parti-pris


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08:57 Nov 22, 2011
This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Marketing - Marketing / Market Research / Merchandising
French term or phrase: zone parti-pris
These are areas of a department store that are described as "zones d'expression des partis-pris mode des [name of store]. Ces zones permettent de faire se cotoyer des marques de luxe et des marques plus abordables, des contraires, et de faire exister la mode dans tous les secteurs".
Sarah Russell


Summary of answers provided
4 +1statement areaphilgoddard
3preferred brands area
Verginia Ophof
1choice-making section/departmentmimi 254


Discussion entries: 2





  

Answers


20 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
choice-making section/department


Explanation:
zone d'expression des choix/goûts

grammaire.reverso.net/2_1_67_parti_partie.shtml

mimi 254
Local time: 09:00
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
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8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
preferred brands area


Explanation:
areas which are a statement of preferred/favored/endorsed fashion (brand names) of (Store name)

Product positioning

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Note added at 8 hrs (2011-11-22 17:24:06 GMT)
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In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.

http://en.wikipedia.org/wiki/Positioning_(marketing)

Verginia Ophof
Belize
Local time: 02:00
Specializes in field
Native speaker of: English
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: This is the right idea, but it implies that other brands are not preferred.
13 mins
  -> good point ! Thank you!
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
statement area


Explanation:
Here's another suggestion, alluded to by Verginia in her answer.

philgoddard
Local time: 03:00
Specializes in field
Native speaker of: English
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Verginia Ophof: signature area ?
25 mins
  -> Yes, that's a good alternative.
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