French to English translations [PRO] Marketing - Marketing / Market Research
French term or phrase:axes de création
in a presentation for boosting the image of a retail chain:
"Axes de création" is the title followed only by: En 2005 la création doit intégrer la possibilité de moduler l'expression publicitaire de la promesse.
Explanation: One possibility.
You find this used in a lot of marketing texts.
www.directmag.com/mag/marketing_learn_past/ - 37k
Companies have found that by using age, marital status, income and presence of children they can create segments that are reasonably different from one another, and yet large enough to warrant targeting of special offers, customized pricing and positioning of products, and different creative thrusts.
http://www.expressindia.com/fe/daily/19990422/fle22071.html
Hasbro has assimilated what "most toy companies don't understand or have been slow to accept," says Richard Chase, a psychiatry professor at Johns Hopkins University in Baltimore and a toy consultant. "The greatest creative thrusts in toys today have come from outside their own talentpools -- namely, the video-game electronics, television and film industries."
French Foodie France Specializes in field Native speaker of: English PRO pts in category: 50
The translation workplace 
peer agreement (net): +1
