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une déclinaison convergente et d’intégration

English translation: tie-in (commercial)


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:une déclinaison convergente et d’intégration
English translation:tie-in (commercial)
Entered by: Sue Crocker
Options:
- Contribute to this entry
- Include in personal glossary

19:02 Mar 8, 2010
French to English translations [PRO]
Marketing - Media / Multimedia / television marketing
French term or phrase: une déclinaison convergente et d’intégration
This is from a proposal by a Canadian TV station to a communications company for a marketing campagin to sell scooters to teenagers and young adults. This term appears in the TV station's description of itself as:

"...la chaîne la plus performante rejoignant plus de 72% des adolescents en une seule semaine combinée à une déclinaison convergente et d’intégration sur chaîne X – la référence musicale des jeunes !
Sue Crocker
Canada
Local time: 22:06
tie-in (commercial)
Explanation:
do you need to say more than that?
Selected response from:

John Detre
Canada
Grading comment
thanks to all for your suggestions
4 KudoZ points were awarded for this answer



Summary of answers provided
3tie-in (commercial)
John Detre
1converging and intergating spin-off programmes
Alain Mouchel
1a variantMatthewLaSon


  

Answers


29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
tie-in (commercial)


Explanation:
do you need to say more than that?

John Detre
Canada
Native speaker of: English
PRO pts in category: 7
Grading comment
thanks to all for your suggestions
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4 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5
a variant


Explanation:
Hello,

A variant of a commercial? I think that a "déclinaison d'une marque" is a variant of brand. I think this word could also work in this context. I'm not sure, though.

I'm not sure how to translate the rest right now.

I hope this helps.

MatthewLaSon
Local time: 20:36
Native speaker of: Native in EnglishEnglish
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38 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
converging and intergating spin-off programmes


Explanation:
converging and intergating spin-off programmes

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Note added at 15 hrs (2010-03-09 10:07:43 GMT)
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"integrating"...

Alain Mouchel
Local time: 02:36
Works in field
Native speaker of: Native in FrenchFrench
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