GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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10:26 Jan 17, 2002 |
French to English translations [PRO] / Advertising, Printing | |||||||
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| Selected response from: DPolice Local time: 11:42 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 | paper size |
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4 | Cover format |
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3 | Outer cover |
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3 | wraparound cover insert |
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2 | paper format |
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paper size Explanation: cavalier n. masc. 1. Format de papier (46 × 62 cm ). Internet (typographie) |
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Cover format Explanation: I think "cavalier" refers to the size of the format - in printing "cavalier" corresponds to a paper format of 46x62 cm |
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paper format Explanation: it basically means the standard paper format==o,46xo,62m this is the size that is available for ur' ads. i think so |
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Outer cover Explanation: I think this is advertising on an 'extra' cover like a folder around the actual cover. Don't know the industry-correct English term. |
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wraparound cover insert Explanation: The "cavalier" sits astride the "couverture", so to speak. The "insert" is just there to distinguish between an ad that wraps around both covers and an one on a card stapled over them. |
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