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PQ

English translation: ...page, 4-colour

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:PQ
English translation:...page, 4-colour
Entered by: Diana Chemparathy
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22:28 Feb 8, 2007
French to English translations [PRO]
Other / other
French term or phrase: PQ
This acronym appears in the advertising fees for TV/radio: 1/2 PQ, 1/6 PQ...etc
Any idea what PQ stands for? thank you.
Diana Chemparathy
United States
Local time: 20:45
...page, 4-colour
Explanation:
I have to put Conf. 1 because I can't back this up, but I am pretty sure it's this.

P = page
Q = quadrichrome = 4-colour process

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Note added at 1 hr (2007-02-08 23:37:42 GMT)
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Of course, it means "a half-page or sixth-page etc. advertising space, printed in full colour"
Selected response from:

Tony M
France
Local time: 05:45
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
1 +2...page, 4-colour
Tony M


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +2
...page, 4-colour


Explanation:
I have to put Conf. 1 because I can't back this up, but I am pretty sure it's this.

P = page
Q = quadrichrome = 4-colour process

--------------------------------------------------
Note added at 1 hr (2007-02-08 23:37:42 GMT)
--------------------------------------------------

Of course, it means "a half-page or sixth-page etc. advertising space, printed in full colour"

Tony M
France
Local time: 05:45
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 282

Peer comments on this answer (and responses from the answerer)
agree  xxxBourth: And nothing whatsoever to do with PQ = papier-cul. But how do you do a 1/4 page ad on TV or radio?
15 mins
  -> Thanks, Alex! Mind you, that is an extra spin-off use for most of it...

neutral  rousselures: Isn't this for tv and radio advertising?
21 mins
  -> One can only assume Asker's description of the context was compromised by the term that was not understood.

agree  Alain Pommet: I found this link which back up Tony's hunch, talking about TV advertising in the press :http://www.mondadoripub.fr/content.asp?menu=30001&page_id=22...
9 hrs
  -> Thanks a lot, Alain! That would make it make sense, in that case...
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