Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
|French to English translations [Non-PRO]|
|French term or phrase: Une offre qui joue la differentition, cle du succes en Selectif|
|Heading under the strengths of the product.|
Table of contents about a new line of make-up removers and toners, limited edition (selective distribution of the products)
This is the heading, and then it goes on to talk about the sizes available, the competition, etc.
|Local time: 11:15|
Selected response from:
BOB DE DENUS
Local time: 04:15
|Thank you so much for taking the time to help|
Going from your input, and Helen's, I wrote: An offer based on differentiation, the key to success in selective marketing.
It seems they were refering to both the product, as well as its promotion, in this sentence, so this translation could include both.
Thanks for your expertise!!
4 KudoZ points were awarded for this answer
2 mins confidence: 20 hrs confidence:
A product offering that relies on differentiation, the key to success in selective distribution.
While I basically agree with Bob's suggestion, I think there are a couple of terms that could be clarified by Ingrid. I read *Offre* as the product offering--the product line or lines, not a promotional offer.
Differentiation strategy is product differentiation, the use of product attributes (ingredients, texture, price, name) to set the product apart from the competition.
*Selectif*, in view of the previous posting, seems to refer specifically to selective distribution, only the distribution/place aspect of the marketing mix (4 Ps of product, price, place/distribution, and promotion) not to (selective) marketing as a whole.
|Login to enter a peer comment (or grade)|
Return to KudoZ list
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
Search millions of term translations