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French to English translations [PRO]
Bus/Financial - Real Estate | | French term or phrase: commercialisation vs. marketing | I know there are two terms here, but I have to post them in a single question as the challenge is how to differentiate between these two FR terms in EN.
Under most circumstances, I would translate "commercialisation" as "marketing". However, I'm working on a property management contract where the two terms seem to have subtly different meanings, and I have a mental block about how to capture the nuance in EN.
An example from the text:
"Commercialisation de tout ou partie de l'Immeuble
Les obligations associées à la commercialisation de tout ou partie de l'Immeuble incluent notamment :
- Mettre en œuvre et coordonner l'élaboration d'un plan marketing et de commercialisation annuelle, avec la coopération des agents désignés par XXXX, qui comportera :
- les principes de commercialisation comprenant le loyer et les frais,
- la stratégie et le programme de marketing incluant le budget"
It seems to me that "commercialisation" here refers to "sales" - i.e. commercial activity resulting in finding tenants for the Property - except that I can't really uses "sales" in EN as the property is being leased and not sold. But I can't use "marketing" either, as that is used separately to refer to classic marketing activity (advertising, promotion etc.).
Toutes propositions seront les bienvenues ! |
|  Rob GraysonKudoZ activityQuestions: 102 (none open) ( 12 closed without grading) Answers: 801
United Kingdom
| | Local time: 00:18
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| | letting vs. marketing | Explanation:
The letting agent's job includes both the actual letting of the premises to a tenant, i.e. the contract, rent collection, tenancy management and the marketing of the premises to get the tenant.
"Our web based approach to **letting and marketing** assists in giving you the most cost effective property letting and management solution. ..."
www.easylet.com
"It is all part of Paramount's innovative plan to provide a fresh approach to marketing and letting property. Vital as a great location is, in estate agency ..."
www.paramountmagazine.co.uk
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Note added at 1 hr (2008-05-26 15:03:30 GMT)
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"We provide a premier **letting** service, from the extensive **marketing** of the property and thorough vetting of tenants through to complete property management ...
martinco.com/bournemouth/lettings/home
One could argue , as the above agent does, that marketing is part of the letting service. |
| Selected response from:
  B D Finch
France
Local time: 01:18
| Grading comment Thanks BD - "letting" is indeed the term I was looking for.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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1 hr confidence:   peer agreement (net): +3 letting vs. marketing
Explanation:
The letting agent's job includes both the actual letting of the premises to a tenant, i.e. the contract, rent collection, tenancy management and the marketing of the premises to get the tenant.
"Our web based approach to **letting and marketing** assists in giving you the most cost effective property letting and management solution. ..."
www.easylet.com
"It is all part of Paramount's innovative plan to provide a fresh approach to marketing and letting property. Vital as a great location is, in estate agency ..."
www.paramountmagazine.co.uk
--------------------------------------------------
Note added at 1 hr (2008-05-26 15:03:30 GMT)
--------------------------------------------------
"We provide a premier **letting** service, from the extensive **marketing** of the property and thorough vetting of tenants through to complete property management ...
martinco.com/bournemouth/lettings/home
One could argue , as the above agent does, that marketing is part of the letting service.
| B D Finch
France
Local time: 01:18
Specializes in field
Native speaker of:  English
PRO pts in category: 149
1 corroborated select project
in this pair and field  |
| | Grading comment | Thanks BD - "letting" is indeed the term I was looking for. |
|
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