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front de vente

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11:37 Mar 10, 2011

This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Bus/Financial - Retail

French term or phrase: front de vente

This is in a GB English document describing an IT CRM system for for a drinks company supplying bars, retailers, supermarkets, etc.. In a section categorising the different types of point of sale I have the following sentence:

"• Front de vente ou hors front de vente => activation lien marque - consommateur"

The entire section is as follows:

"4.1.1 La segmentation des Points de Vente

La segmentation des points de vente est établie sur 7 niveaux, du plus haut au plus bas

• Front de vente ou hors front de vente => activation lien marque - consommateur
• Labellisation => Pour chacune de ces catégories une approche différente sera mise en place et des moyens adaptés seront déployés.
• Classification décrite dans le paragraphe suivant
• Famille : Bar Hébergement , Restaurant , VAE
• Chainé & ou non chainé
• Activités
• Services
• Statut : client fut, client bouteille, inactif, prospect, suspect"

A possible translation might be "Customer interface or no customer interface => activation of brand/consumer link

Any ideas?
TIA for your help

Andy Tooms KudoZ activity Questions: 7 (none open) (1 closed without grading) Answers: 0
Local time: 21:00

Summary of answers provided

3 +1

retail shelf space

Sara Freitas

sales frontline

Eutychus

points of sale/product placement/distribution sectors

gallagy2

marketing objective/campaign

cc in nyc

Discussion entries: 1

Answers

2 hrs confidence:

marketing objective/campaign

Explanation:
This answer is based on the definition provided by the Asker in a Note to Sara Freitas-Maltaverne (duplicated here as as Example sentence"), and also on the "front de vente / hors front de vente " juxtaposition in the original posting.

Example sentence(s):

Le Front de Vente est un regroupement des principaux PdV ou Distributeurs d’un secteur dans lequel l’activité et les actions du plan doivent être prioritairement mis en place.

cc in nyc
Local time: 15:00
Native speaker of: English
PRO pts in category: 12

3 hrs confidence:

points of sale/product placement/distribution sectors

Explanation:
distribution/marketing decide where the best placement for the product is and the sector

gallagy2
Ireland
Works in field
Native speaker of:

English

11 mins confidence:

peer agreement (net): +1

retail shelf space

Explanation:
Front de vente: façade occupée par un produit placé sur un linéaire de vente.

From your comments, though, this sounds like a beverage DISTRIBUTOR, not retailer. Anything else in your document to explain when, where, and how one of the customer touchpoints is a "front de vente"??

--------------------------------------------------
Note added at 14 mins (2011-03-10 11:51:36 GMT)
--------------------------------------------------

Is this document about MERCHANDISING? Like how the beverage distributor helps end customers (retail supermarkets, bars, etc.) merchandise the products (like through branded cooler cases at the POS, etc.?)

--------------------------------------------------
Note added at 23 hrs (2011-03-11 11:14:36 GMT)
--------------------------------------------------

THAT's interesting...hummmm....

I am trying to figure out how this is different from a sales CHANNEL...is the "secteur" geographical? A sales channel would be distributors or retailers for example...but this could be a mix of different channels in a single geographical area? Maybe something like priority retail and distribution targets?

Reference: http://www.larousse.fr/dictionnaires/francais/front/35399/lo...

Sara Freitas
France
Local time: 21:00
Native speaker of:

English
PRO pts in category: 8

Notes to answerer

Asker: Hi Sara and thanks for your quick answer. As this is a big document I haven't started translating yet, I'm reading through it first. I've just come across a definition of what the "front de vente" is: "Le Front de Vente est un regroupement des principaux PdV ou Distributeurs d’un secteur dans lequel l’activité et les actions du plan doivent être prioritairement mis en place. " So this is a different definition from the Larousse, invented by the customer.

320 days confidence:

sales frontline

Explanation:
rather after the battle I fear

Eutychus
Local time: 21:00
Native speaker of:

English

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