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bannière locale

English translation: local brand / local name

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	bannière locale
English translation:	local brand / local name
Entered by:	Karen Michelle Price

Options:
- Contribute to this entry
- Include in personal glossary

00:30 Nov 21, 2011

French to English translations [Non-PRO]
Bus/Financial - Retail

French term or phrase: bannière locale

"Des commerces (boutiques, restaurants, services) – des chaînes, des bannières locales – que l’on trouve dans les centres commerciaux."

Banner doesn't make sense - or is there a meaning I'm not aware of? Could this be "local trades", "local businesses" or "local chains" perhaps?

Job is due by tonight (aren't they always?), thanks for your responses!

Karen Michelle Price KudoZ activity Questions: 105 (1 open) (3 without valid answers) (7 closed without grading) Answers: 18
Local time: 14:38

local brands

Explanation:
it actually sounds like the meaning is "trade(mark)" or "brand"

Selected response from:

Daniel Frisano Paulon
Italy
Local time: 23:38

Grading comment

thank you :)
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

local brands

Daniel Frisano Paulon

local name

Tony M

Answers

4 mins confidence:

peer agreement (net): +2

local brands

Explanation:
it actually sounds like the meaning is "trade(mark)" or "brand"

Daniel Frisano Paulon
Italy
Local time: 23:38
Native speaker of:

Italian,

Friulian

Grading comment

thank you :)

Notes to answerer

Asker: I like that a lot...

7 hrs confidence:

local name

Explanation:
I'm taking up this idea suggested by Sheila Wilson in her peer comment, as I think it is the best solution here.

They seem to be contrasting '(national) chains' with 'local stores' — but as we don't know what sort of 'stores' these are, probably best to stick with 'names', emphasizing the business rather than actual premises.

It seems to me 'bannière' is simply being used here as a variant of 'enseigne' — perhaps because of the connotation of 'big-name brands' that 'enseigne' often tends to have.

Tony M
France
Local time: 23:38
Native speaker of:

English
PRO pts in category: 70

Voters for reclassification
as
PRO / non-PRO

PRO (2): casper, Tony M

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bannière locale

English translation: local brand / local name

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bannière locale

English translation: local brand / local name

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.