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Science - Science (general) | | French term or phrase: démarche de génération d'anticipation et d'innovation | From a consulting company's presentation of its partnerships with major companies and how it helps them to prepare for the future:
The following comes under the "Energy" heading:
Accompagnement d’un grand industriel de l’énergie dans sa "démarche de génération d’anticipation et d’innovation "
Any insight would be greatly appreciated!
thanks! |
| | | English translation:forward-looking strategy to drive innovation | Explanation:
Just another take...
The problem I see is that "génération d'anticipation" is quite abstract. Not sure how one generates anticipation, although seriously I guess they mean whipping up excitement about whatever they're doing. Admittedly, this rendering changes the exact meaning somewhat, but might be okay in some contexts.
Another possibility "strategy to spur/spark/grab/pique interest and drive innovation". |
| Selected response from:
Anna Fitzgerald
Local time: 23:38
| Grading comment Thanks for your help. I like "forward-looking" and will certainly continue to use it in other translations.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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9 mins confidence:  
2 hrs confidence:
7 hrs confidence: forward-looking strategy to drive innovation
Explanation:
Just another take...
The problem I see is that "génération d'anticipation" is quite abstract. Not sure how one generates anticipation, although seriously I guess they mean whipping up excitement about whatever they're doing. Admittedly, this rendering changes the exact meaning somewhat, but might be okay in some contexts.
Another possibility "strategy to spur/spark/grab/pique interest and drive innovation".
| Anna Fitzgerald
Local time: 23:38
Specializes in field
Native speaker of: English
PRO pts in category: 8
|
| | Grading comment | Thanks for your help. I like "forward-looking" and will certainly continue to use it in other translations. |
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