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Le temps médiatique

English translation: media timescale

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	Le temps médiatique
English translation:	media timescale
Entered by:	Paul Hirsh

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14:44 Jun 23, 2005

French to English translations [PRO]
Social Sciences - Social Science, Sociology, Ethics, etc. / arts management

French term or phrase: Le temps médiatique

I'm translating an academic article discussing film critics and their impact on the film industry:

Enfin, une vision plus matérialiste du consensus recommanderait de ne pas sous-estimer le poids uniformisateur du marché sur les choix des critiques. Le temps médiatique favorise en effet invariablement, quel que soit le support, ce qui fait événement.

The closest translation I can think of is "new media" ?

smw

media timescale

Explanation:
temps > "tempo" > timescale.

Selected response from:

Paul Hirsh
France
Local time: 23:41

Grading comment

Yes, I see what you mean. I think the concept of the condensed timescale of today’s media - Internet, television, radio, sms - is essential to understanding how the market affects a critic’s choice.
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +3

Media attention

Jocelyne S

The time factor in media communications

Jane Lamb-Ruiz

4 +1

media timescale

Paul Hirsh

3 +2

In this media-oriented age

Tony M

2 +1

media trends

suezen

the degree of media attention

xxxCMJ_Trans

Answers

9 mins confidence:

peer agreement (net): +1

Le temps médiatique

media timescale

Explanation:
temps > "tempo" > timescale.

Paul Hirsh
France
Local time: 23:41
Works in field
Native speaker of: English
PRO pts in category: 8

Grading comment

34 mins confidence:

peer agreement (net): +1

Le temps médiatique media trends

Explanation:
perhaps

suezen
Local time: 23:41
Specializes in field
Native speaker of:

English
PRO pts in category: 145

Grading comment

I think this partly conveys it, in the sense of “the way today’s media operates,” but it’s missing the important time/speed element.

The asker has declined this answer
Comment: I think this partly conveys it, in the sense of “the way today’s media operates,” but it’s missing the important time/speed element.

43 mins confidence:

peer agreement (net): +3

Le temps médiatique Media attention

Explanation:
I think that it's actually saying that the time devoted by different media to a particular event is what makes (or breaks) an event. Ex: A lot of media coverage makes an event "news" (ce qui fait événement). En gros, the media is the message, as they say...

Jocelyne S
France
Local time: 23:41
Specializes in field
Native speaker of:

English
PRO pts in category: 47

Grading comment

This is close too, but it needs to incorporate the timescale aspect - the context is how the market affects a critic’s choices, not vice-versa: as modern media (the critic’s market) is so fast paced, a critic will choose to review an “event” rather than a lesser-known film, play etc to ensure the review sells.

The asker has declined this answer
Comment: This is close too, but it needs to incorporate the timescale aspect - the context is how the market affects a critic’s choices, not vice-versa: as modern media (the critic’s market) is so fast paced, a critic will choose to review an “event” rather than a lesser-known film, play etc to ensure the review sells.

44 mins confidence:

the degree of media attention

Explanation:
how much time the media devotes to something

xxxCMJ_Trans
Local time: 23:41
Native speaker of:

English
PRO pts in category: 68

Grading comment

Like J S's answer, this is close, but it needs to incorporate the timescale aspect - the context is how the market affects a critic’s choices, not vice-versa: as modern media (the critic’s market) is so fast paced, a critic will choose to review an “event” rather than a lesser-known film, play etc to ensure the review sells.

The asker has declined this answer
Comment: Like J S's answer, this is close, but it needs to incorporate the timescale aspect - the context is how the market affects a critic’s choices, not vice-versa: as modern media (the critic’s market) is so fast paced, a critic will choose to review an “event” rather than a lesser-known film, play etc to ensure the review sells.

1 hr confidence:

Le temps médiatique The time factor in media communications

Explanation:
tricky wicky: temps mediatique means literally the way time plays a role in the media [TV, Radio, Written]..whereas media the second time means physical media [CD etc]

Le temps médiatique favorise en effet invariablement, quel que soit le support, ce qui fait événement.

The time factor in media invariably favours things which are events, regardless of the physical media.

It means the 24/7 aspect of the media in the way it communicates

--------------------------------------------------
Note added at 1 hr 1 min (2005-06-23 15:46:16 GMT)
--------------------------------------------------

French uses the expression Le Temps a lot where in English, we would say Time Factor or the Notion of Time..

Jane Lamb-Ruiz
Works in field
Native speaker of:

English,

Portuguese
PRO pts in category: 15

Grading comment

I wish I could select two answers. Yes it is the time factor, the notion of time, or the timescale that new media works within that determines what critical reviews are published, and favors "events" over more obscure films, books, performances.

The asker has declined this answer
Comment: I wish I could select two answers. Yes it is the time factor, the notion of time, or the timescale that new media works within that determines what critical reviews are published, and favors "events" over more obscure films, books, performances.

8 mins confidence:

peer agreement (net): +2

Le temps médiatique In this media-oriented age

Explanation:
Well, I'm not sure I've expressed it very elegantly, but I think that is rather the meaning as I would interpret it.

--------------------------------------------------
Note added at 3 hrs 40 mins (2005-06-23 18:24:40 GMT)
--------------------------------------------------

Having read Jane\'s answer, I think I may be on the wrong track here; another interpretation that I had originally missed might be that it is referring LITERALLY to \'media time\' (air time?):

\"Invariably, more media time is devoted to \'events\', whatever format they\'re in\"

In other words, the media will devote more time to a \'scoop\' than they will to a \'run-of-the-mill\' item.

Tony M
France
Local time: 23:41
Native speaker of:

English
PRO pts in category: 20

Grading comment

thanks Dusty. I'm declining your first answer, but I think your revised answer has caught it fairly well. Modern media is fast-paced and can't afford to give too much time to less-significant events.

The asker has declined this answer
Comment: thanks Dusty. I'm declining your first answer, but I think your revised answer has caught it fairly well. Modern media is fast-paced and can't afford to give too much time to less-significant events.

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English translation: media timescale

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English translation: media timescale

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