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(premier rang) touche

English translation: first row by the touchline

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	(premier rang) touche
English translation:	first row by the touchline
Entered by:	Helen Godfrey

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12:53 Aug 9, 2007

French to English translations [PRO]
Sports / Fitness / Recreation / Rugby

French term or phrase: (premier rang) touche

This is in a section of the contract regarding the visibility of X through advertising at games.
"Visibilite sur le terrain:
- de 3 panneaux de 6x1m de *premier rang (touche)*"
Does anyone know where this is?
TIA

Helen Godfrey KudoZ activity Questions: 249 (8 open) (6 without valid answers) (25 closed without grading) Answers: 176 United Kingdom
Local time: 20:06

first row by the touchline

Explanation:
Only guessing but I can't think what else it would be.
Must refer to the first row of hoardings around the touchline, ie, the most prominent position for TV audiences.

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Note added at 1 hr (2007-08-09 14:32:25 GMT)
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Have a look at the photo here:
http://www.conti-online.com/generator/www/de/en/continental/...

Pitchside advertising might be the term you want.