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10:30 Jun 19, 2017
This question was closed without grading. Reason: Other

French to English translations [PRO]
Telecom(munications) / A start-up
French term or phrase: Pivot
Hello all,

I need assistance with trnslating "pivot" as used in the following context:

"On dit toujours que les ingénieurs aiment bien faire de la technique et qu’ils attendent que leur produit soit complètement prêt avant d’aller chez le client, et ils ont une idée préconçue du produit et du besoin. Je crois que le seul conseil qu’on pourrait donner, c’est d’aller très vite chez les clients parce que, en fait, vos clients vont déformer, vont vous faire pivoter, et les pivots, parfois, ça peut tout changer. Dans notre cas, on a embauché un commercial très vite, au bout de quelques mois, et par ce biais-là, on a rencontré un prospect qui est devenu un client, qui a fait pivoter l’entreprise, et ce pivot représente aujourd’hui quasiment 70 % du chiffre d’affaires"

Local time: 03:51

Summary of answers provided
4 +1to turn around, the turn-around
Johannes Gleim
3 +2pivot, reorientmrrafe

Discussion entries: 3



6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
pivot, reorient

See answer to duplicate question

Local time: 03:51
Works in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
neutral  njweatherdon: in the sense that the particular activity now accounts for 70% of their business, and they previously determined to focus more specifically on that area. But not sure about "reorient" because "pivot" would suggest a pre-existing area of business
3 hrs
  -> I didn't notice that there was a preexisting area, and to me pivot and reorient are synonymous in that respect - you focus on A over there, but then turn and refocus on B over here. But either is fine.

agree  michael10705
1 day3 hrs
  -> thank you

agree  Kim Metzger
1 day10 hrs
  -> thanks
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
to turn around, the turn-around

pivoter⇒ vi (tourner autour d'un axe) spin vi
pivot, revolve vi
Dans cette acrobatie l'avion pivote avant de descendre.
In this acrobatic feat, the plane spins before descending.
pivoter vi (tourner sur soi-même) (heel) turn on vi + prep
turn, spin vi
turn around, spin around vi + adv
pivot vi

Definition of turn around
intransitive verb
1: to become changed for the better
2: to act in an abrupt, different, or surprising manner —used with and after three years he just turned around and left school
https://www.merriam-webster.com/dictionary/turn around

As a turn-around manager, Dr. Rife quickly evaluates the candidate business and gains end-to-end understanding of core business practices. In these assignments GENEVA frequently commits to success by establishing an incentive fee structure. Tasks balance analysis, planning, restructuring and investments with measureable goals and solutions generally include operational and staffing adjustments enforced by new or upgraded systems and practices.
Dr. Rife has worked as both CEO and CIO in turn-around assignments.

How to Use Enterprise Architectural Concepts to Turn Around Your ERP to Meet Key Business Needs
• How do you turn analyses into action and what do you need to achieve a successful turnaround?
This section explains how to plan and realize the implementation, thereby using TOGAF and the capabilities as a continual reference point to check if the key aspects are being realized.

For companies requiring corporate turnaround and restructuring, Chikol provides an operational analysis, which documents where failures have occurred in a corporation. Once the analysis has been completed, Chikol also develops a recovery plan so that the business can get back on track.

Johannes Gleim
Local time: 09:51
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
neutral  mrrafe: Turnaround in US EN usually means heroic measures to rescue a collapsing company through layoffs and divestments - probably inappropriate here [added] No indication that this company was endangered or failing.
1 hr
  -> Probably appropriate here.

agree  philgoddard
1 hr
  -> Thank you!
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