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PVC off trade

English translation: Prix de vente au consommateur


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10:04 Sep 29, 2009
French to English translations [PRO]
Wine / Oenology / Viticulture / PVC off trade
French term or phrase: PVC off trade
Hello,

What does PVC off trade / on trade mean? Is it referring to wholesale/retail? Still not sure about PVC though!!

"Homme et femme entre 25 et 65 ans, consommant régulièrement ou occasionnellement (1 à 2 fois par mois) du vin rouge haut de gamme (PVC off trade >12€ ou on trade > 35€)."
wiltom
France
Local time: 12:06
English translation:Prix de vente au consommateur
Explanation:
Off trade is for drinks consumed at home, on trade is for those consumed on licensed premises
Selected response from:

Jeux de Mots
Germany
Local time: 12:06
Grading comment
Thanky!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4RRP for off-licence sale
Angela Dickson
4Prix de vente au consommateur
Jeux de Mots
Summary of reference entries provided
previously on kudoz ...
Martin Cassell

Discussion entries: 5





  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
RRP for off-licence sale


Explanation:

PVC = prix de vente conseillé

Off- and on- looks like British licensing to me - an on-licence allows consumption on the premises (in a pub or cafe) and an off-licence allows sale of alcohol for consumption elsewhere. Might not just be British.


    Reference: http://www.proz.com/kudoz/french_to_english/marketing_market...
Angela Dickson
United Kingdom
Local time: 11:06
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Martin Cassell: or "for off sales" (see ref.) // as JdM's answer suggests, PVC may simply be "retail price" rather than RRP
6 mins
agree  Gilla Evans
16 mins
agree  Helen Shiner
22 mins
agree  xxxBourth: Makes sense. The 3:1 price ratio reflects the difference in price for the same wine purchased in a supermarket/cave or in a restaurant.
53 mins
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12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Prix de vente au consommateur


Explanation:
Off trade is for drinks consumed at home, on trade is for those consumed on licensed premises


    Reference: http://www.marketing-strategique.com/Definition-PVC.htm
Jeux de Mots
Germany
Local time: 12:06
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thanky!

Peer comments on this answer (and responses from the answerer)
neutral  Veronique Haour: good point -- there is a big difference between "conseillé" et "au consommateur". Both can be right depending on the context, and the difference can give ground to major litigation issues. http://www.autoritedelaconcurrence.fr/doc/cass05d70_videocas...
5 hrs
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Reference comments


11 mins peer agreement (net): +2
Reference: previously on kudoz ...

Reference information:
http://www.proz.com/kudoz/English/law:_contracts/420727-off_...

--------------------------------------------------
Note added at 15 mins (2009-09-29 10:20:37 GMT)
--------------------------------------------------

The terminology is used in UK and Ireland, possibly also Aus/NZ.

http://www.the-infoshop.com/report/mt19246_ireland_trend.htm...
http://wapedia.mobi/en/Off-sale



--------------------------------------------------
Note added at 18 mins (2009-09-29 10:22:48 GMT)
--------------------------------------------------

for PVC: http://www.proz.com/kudoz/french_to_english/marketing_market...

Martin Cassell
United Kingdom
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this reference comment (and responses from the reference poster)
agree  Helen Shiner
21 mins
  -> thanks Helen
agree  writeaway: so it's all déjà-vu. Except with the xxx colleagues, where it's never to be 'vu' again......your proz ref has colleagues with an xxx in front of their names. means they won't be seen again (here)
1 hr
  -> ??
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Changes made by editors
Oct 7, 2009 - Changes made by Yolanda Broad:
Language pairEnglish to French => French to English
Oct 7, 2009 - Changes made by Yolanda Broad:
Language pairFrench to English => English to French


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