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dossier de lancement

German translation: Markteinführungskonzept


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12:52 Apr 20, 2011
French to German translations [PRO]
Bus/Financial - Marketing / Market Research
French term or phrase: dossier de lancement
Créer un dossier de lancement

Le dossier de lancement est, comme son nom l’indique, un dossier mis en œuvre par l’équipe marketing et le pilote de l’innovation.Il apporte une certaine sécurité au lancement du produit sur le marché en rédigeant l’ensemble des éléments nécessaires à sa réussite.

Son aspect concret a pour effet de motiver les acteurs.

Le dossier de lancement comporte différentes rubriques :

* Le contexte
* La stratégie
* Les objectifs visés avec l’innovation
* Les clients visés
* La politique des prix
* Le plan marketing opérationnel
* Le compte d’exploitation prévisionnel
* Les indicateurs de suivi du lancement
* Les actions correctives en cas de succès partiel

Einführungsdossier??
merci!
Verena Milbers
France
Local time: 23:50
German translation:Markteinführungskonzept
Explanation:
zB

http://www.hollenbeck.de/Markteinfuehrungskonzept.html

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Note added at 15 Min. (2011-04-20 13:08:14 GMT)
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oder Produkteinführungskonzept
Selected response from:

Christian Weber
Local time: 23:50
Grading comment
lieben Dank
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4MarkteinführungskonzeptChristian Weber


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
Markteinführungskonzept


Explanation:
zB

http://www.hollenbeck.de/Markteinfuehrungskonzept.html

--------------------------------------------------
Note added at 15 Min. (2011-04-20 13:08:14 GMT)
--------------------------------------------------

oder Produkteinführungskonzept

Christian Weber
Local time: 23:50
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 22
Grading comment
lieben Dank

Peer comments on this answer (and responses from the answerer)
agree  Hedda Lubbers
1 hr

agree  Carmen Lohse
1 hr

agree  Anke Modrow
3 hrs

agree  Geneviève von Levetzow
16 hrs
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Changes made by editors
Apr 20, 2011 - Changes made by Steffen Walter:
FieldOther => Bus/Financial


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