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PLV

German translation: POS-Werbung

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:PLV = publicité sur le lieu de vente
German translation:POS-Werbung
Entered by: Heide
Options:
- Contribute to this entry
- Include in personal glossary

17:03 Jan 22, 2004
French to German translations [PRO]
Bus/Financial - Marketing / Market Research / Marketing
French term or phrase: PLV
Rundbrief eines Autoherstellers an die Vertragshändler:

Nous vous proposerons une PLV TRES originale ! Nous ne pouvons vous en dire plus pour l’instant, mais sachez que cette PLV mettra fortement en valeur show-room.
Heide
Local time: 20:48
publicité sur le lieu de vente
Explanation:
ich kenne es im DE mit dem Kürzel "POS" = Point of Sale !

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Note added at 2004-01-22 17:08:57 (GMT)
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Eine aktuelle Studie beweist es: Werbung am POS ist für die Verlage
ein Werbemittel mit Zukunft. 2001 führte das Wissenschaftliche ...
www.effekt-werbung.de/marketing.html - 3k
Selected response from:

Claire Bourneton-Gerlach
Germany
Local time: 20:48
Grading comment
Vielen Dank - auch den agrees
4 KudoZ points were awarded for this answer

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Summary of answers provided
5 +6publicité sur le lieu de vente
Claire Bourneton-Gerlach


  

Answers


3 mins   confidence: Answerer confidence 5/5 peer agreement (net): +6
publicité sur le lieu de vente


Explanation:
ich kenne es im DE mit dem Kürzel "POS" = Point of Sale !

--------------------------------------------------
Note added at 2004-01-22 17:08:57 (GMT)
--------------------------------------------------

Eine aktuelle Studie beweist es: Werbung am POS ist für die Verlage
ein Werbemittel mit Zukunft. 2001 führte das Wissenschaftliche ...
www.effekt-werbung.de/marketing.html - 3k

Claire Bourneton-Gerlach
Germany
Local time: 20:48
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 51
Grading comment
Vielen Dank - auch den agrees

Peer comments on this answer (and responses from the answerer)
agree  Emmanuelle Riffault: "POS-Werbung", encore du Denglisch ;O). Pourquoi pas WaV : "Werbung am Verkaufsort"?
3 mins

agree  Carola BAYLE: tout à fait
5 mins

agree  Michael Hesselnberg
28 mins

agree  Acarte
3 hrs

agree  Geneviève von Levetzow
5 hrs

agree  Cécile Kellermayr
15 hrs
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