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Bus/Financial - Marketing / Market Research | | French term or phrase: Parcours clients | Hola a todos:
Estoy traduciendo un texto sobre un centro comercial y aparece esta frase:
L'étude s’agit d’interroger et d’écouter les clients du centre et de passer au crible de leurs regards toutes les facettes du PARCOURS CLIENTS.
No viene más contexto para "parcours clients".
Buscando en Internet he encontrado esta definición:
"La solution Probance Direct Marketing vous permet de définir pour chaque segment de clients un "parcours client" personnalisé. Ce terme désigne un scénario client, qui définit le planning d'envoi des campagnes pendant la durée de vie du client dans le segment."
¿Alguien podría ayudarme con la traducción del término "parcours clients"?
Muchas gracias de antemano :) |
| MJ ZamboninoKudoZ activityQuestions: 57 (none open) ( 2 without valid answers) ( 3 closed without grading) Answers: 2
| Local time: 15:39
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| | Selected response from:
 Elise Tiberghien
Spain
Local time: 15:39
| Grading comment Muchas gracias, Elise :)
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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9 mins confidence:   peer agreement (net): +3 Recorrido cliente
Explanation:
Ejemplos del Estudio Marketing Experiencial Alcance y Aplicación (PDF, ... Descomposición Gráfica de la secuencia del encuentro (pasillos/recorrido cliente) ...
http://www.cesareox.com/aprendiendo/cursos/mkx.html
| Elise Tiberghien
Spain
Local time: 15:39
Specializes in field
Native speaker of:  French
PRO pts in category: 8
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| | | Notes to answerer
Asker: Sí, parece que estás en lo cierto, Elise. ¡Muchas gracias por la ayuda! :)
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