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in sozialverträgliches Fahrwassser manöviert werden

English translation: give it the/a veneer of social acceptability / made to look socially acceptable

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:in sozialverträgliches Fahrwassser manöviert werden
English translation:give it the/a veneer of social acceptability / made to look socially acceptable
Entered by: silfilla
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03:06 Jun 20, 2005
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: in sozialverträgliches Fahrwassser manöviert werden
Da der X-SUV als "Amerikaner" im Modellprogramm positioniert werden sollte, der auch vornehmlich für den US Markt konzipiert wurde, muss sich unter strategischer Kommunikations-Gesichtspunkten die Europa-Nachfrage aus den "Rest"-Kapazitäten rekrutieren. Damit kann er in Europa trotz seiner äußeren Größe aus der Kritik genommen une – zumindest kommunikativ – in sozialverträgliches Fahrwassser manöviert werden.
Bryan Saliamonas
United States
Local time: 07:26
give it the/a veneer of social acceptability / made to look socially acceptable
Explanation:
,.. That would remove it from the line of fire, so to speak, despite its size and give it the/a veneer of social acceptability -- at least in terms of how it is communicated [to the public].

... This means that it can be removed from critics' firing line despite its size and made to look socially acceptable -- at least in terms of how it is communicated [to the public].

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Note added at 19 mins (2005-06-20 03:26:23 GMT)
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comma missing (first suggestion): ... speak, despite its size, and ...
Selected response from:

silfilla
Local time: 07:26
Grading comment
4 KudoZ points were awarded for this answer

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Summary of answers provided
4give it the/a veneer of social acceptability / made to look socially acceptablesilfilla


  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
in sozialverträgliches Fahrwassser manöviert werden
give it the/a veneer of social acceptability / made to look socially acceptable


Explanation:
,.. That would remove it from the line of fire, so to speak, despite its size and give it the/a veneer of social acceptability -- at least in terms of how it is communicated [to the public].

... This means that it can be removed from critics' firing line despite its size and made to look socially acceptable -- at least in terms of how it is communicated [to the public].

--------------------------------------------------
Note added at 19 mins (2005-06-20 03:26:23 GMT)
--------------------------------------------------

comma missing (first suggestion): ... speak, despite its size, and ...

silfilla
Local time: 07:26
Specializes in field
PRO pts in category: 35
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