GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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03:33 Jun 20, 2005 |
German to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: silfilla Local time: 14:03 | ||||||
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Discussion entries: 1 | |
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specify Explanation: or sum-up |
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hone/zero in on the message / pinpoint the message / create a compelling message Explanation: ... hone the message for product X and its positioning/market position ... ... zero in on the message for ... ... pinpoint the positioning/market position of ... ... create a compelling message for ... Carmakers zero in on families. Booming Las Vegas market shows automakers how to meet needs of parents and their children. By Eric Mayne / The Detroit News ... www.detnews.com/2005/specialreport/0501/09/B04-54385.htm Full opening message of FundClass Topic #10, February 1998. Our facilitator is Larissa Golden ... Zero in on what is most grantworthy, then propose it. ... www.fundraiser-software.com/library/fundclass/fcini010.html You also need to have a compelling message, one that delivers on your brand and solidifies the relationship between your customers and your company. ... www.marketingprofs.com/2/arthur1.asp You must take your vision and translate it into a clear, focused and compelling message that can be conveyed to all stakeholders. www.entrepreneurs.about.com/cs/marketing/a/uc072303.htm Without a compelling message, negotiations begin on weak foundations and are ... The reality is that a compelling message sells itself and accelerates the ... www.vividmessage.com/ -------------------------------------------------- Note added at 45 mins (2005-06-20 04:19:56 GMT) -------------------------------------------------- I think that it might be useful to include *message* in the English but it\'s not absolutely necessary, of course, and two of the options (*zero in on* and *pinpoint* also work without the message component) |
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effectively convey the message across Explanation: possible |
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clarify Explanation: "to clarify the positioning of Product X to the media" |
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