Adressverlage - mailing list publisher ( translation glossary) Advertising / Public Relations,Marketing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Adressverlage
English translation:	mailing list publisher
Entered by:	xxxAnna Blackab

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8:58am Nov 11, 2005

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Adressverlage

If I understand it correctly, these are companies that compile lists of addresses and sell these to direct marketing companies. What is such a company called in English?

MTurner

KudoZ activity
Questions: 109 (all closed)
Answers: 0

Germany

mailing list publisher

Explanation:
These lists are called mailing lists.

Selected response from:

xxxAnna Blackab
United Kingdom

Note from asker to answerer

the text wasn't for a specialist readership so I went for this in the end, thanks for all the great suggestions
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +1

mailing list broker

Lori Dendy-Molz

4 +1

address providers

Stephen Sadie

list resellers

Nicole Schnell

mailing list publisher

xxxAnna Blackab

address compilers

Jonathan MacKerron

Answers

2 mins confidence:

address compilers

Explanation:
my guess

Jonathan MacKerron
Germany
Works in field
Native speaker of:

English
PRO pts in category: 54

10 mins confidence:

peer agreement (net): +1

address providers

Explanation:
The compilation is part of the service provision:
Email address providers. ARTICLES ON: AOL...GMail. ... on the use of CSS and html in emails sent to two of the more important free email address providers. ...
www.email-marketing-reports.com/emailproviders/ - 14k - Im Cache - Ähnliche Seiten

Stephen Sadie
Germany
Works in field
Native speaker of:

English
PRO pts in category: 93

12 mins confidence:

mailing list publisher

Explanation:
These lists are called mailing lists.

xxxAnna Blackab
United Kingdom
Specializes in field
Native speaker of:

English
PRO pts in category: 8

Note from asker to answerer

the text wasn't for a specialist readership so I went for this in the end, thanks for all the great suggestions

15 mins confidence:

list resellers

Explanation:
They are selling sales leads, mailing lists and databases.

I am not supposed to mention company names here, but I am receiving my quarterly info-packages from the largest US co.s in my mailbox

Nicole Schnell
United States
Specializes in field
Native speaker of:

German
PRO pts in category: 72

23 mins confidence:

peer agreement (net): +1

mailing list broker

Explanation:
Another name for them.

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Note added at 24 mins (2005-11-11 09:22:37 GMT)
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Full service mailing list broker, providing consumer, business, telemarketing,
... A full service mailing list brokerage providing services for your direct ...
directory.google.com/Top/Business/Marketing_and_Advertising/Direct_Marketing/Mailing_Lists/

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Note added at 7 hrs 0 min (2005-11-11 15:58:28 GMT)
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Stephen has a point. While these terms are sometimes used interchangeably (at least in the States), and brokers do sell lists to marketing companies, they are actually a go-between and not the ones who actually compile the list.

Lori Dendy-Molz
Germany
Specializes in field
Native speaker of:

English
PRO pts in category: 36

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German: Adressverlage

English translation: mailing list publisher