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Der Flight

English translation: the flight


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Der Flight
English translation:the flight
Entered by: Carolyn Brice
Options:
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10:11 Nov 13, 2005
German to English translations [PRO]
Marketing - Advertising / Public Relations / Jewish Birth Certificate
German term or phrase: Der Flight
Der aktuelle Flight fokussiert auf innovative Umwelttechnologien und soll die Modernität betonen.

and

Anzeigenmotiv: *** stellt im aktuellen Flight die Umwelttechniken heraus.

An article talking about a certain company's new advertising strategy. I can understand what it means, I just don't know the correct term in English.

Thanks!
Carolyn Brice
Greece
Local time: 15:04
the flight
Explanation:
the current series of adverts is meant and flight is "marketingese"
Selected response from:

Stephen Sadie
Germany
Local time: 14:04
Grading comment
I thought so, just wanted it confirmed by someone more well-versed in marketing.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1the flight
Stephen Sadie


Discussion entries: 3





  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
the flight


Explanation:
the current series of adverts is meant and flight is "marketingese"

Stephen Sadie
Germany
Local time: 14:04
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 116
Grading comment
I thought so, just wanted it confirmed by someone more well-versed in marketing.

Peer comments on this answer (and responses from the answerer)
agree  Textklick: Flight bezeichnet den zeitlichen Ablauf einer Werbekampagne. Am besten lässt sich dieser Begriff umschreiben mit "Durchgang". "Zwei Flights im Jahr" kann zum Beispiel bedeuten "einen Durchgang im Frühjahr, einen im Herbst". (http://lexikon.guj.de)
24 mins
  -> i studied marketing and knew it, but thanks for the good reference chris
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