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German to English translations [PRO]
Marketing - Advertising / Public Relations | | German term or phrase: Aushängeschild | Ueberschrift eines Magazinartikels einer Ausgabe die Automatisierungsprozesse behandelt. Hier geht es um automatisierte Leitsysteme, Ueberwachungssysteme, etc.
Tunnel Bindermichl in Linz – ***Aushängeschild***
und einer der Sieger beim ÖAMTC Tunneltest 2006.
Mir faellt einfach kein gutes Wortspiel ein.
TIA! |
|   Friderike ButlerKudoZ activityQuestions: 142 (none open) ( 3 closed without grading) Answers: 389
United States
| | Local time: 08:05
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| | flagship project | Explanation:
"Flagship" often works in this kind of contect, here "flagship project". Sometimes it's a company that's proud of a project, as appears to be the case in your example, sometimes a government or funder.
Google kindly gave me a tunnel that's part of a "flagship project" in South Australia:
http://www.ats.org.au/wmview.php?ArtID=41 |
| Selected response from:
Ian M-H
United States
Local time: 08:05
| Grading comment Thanks to all who responded. "showcase project" seems to fit best for the text at hand. Thanks, Ian, for triggering Francis' suggestion :-)
4 KudoZ points were awarded for this answer |
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The translation workplace 
