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German to English translations [PRO]
Marketing - Advertising / Public Relations / Software requirements specification for advertising department | | German term or phrase: Aktionsstrasse | I have encountered the term "Aktionsstrasse" in an unfamiliar context in an Austrian RFP for marketing software. The writer asks for a:
"Detailkonzept (Aktionsstrasse) inkl. definiertem Angebot (Investitionen, Deadlines, Funktionen)"
I am familiar with a street full of vendors in a marketplace or event-type setting (Aktionsstrasse). However, I have never seen the word in this context. I am thinking it might be something like a campaign plan or a road to action regarding the proposal, project plan, roll-out, etc. On the other hand, it may just be the title of an Austrian newspaper insert with advertisements or something company-specific which may not even need to be translated.
Have you ever seen this term in this context? Any help would be greatly appreciated!
JulieC |
|   Julie CornillieKudoZ activityQuestions: 7 (none open) Answers: 1
Germany
| | Local time: 14:05
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| | (activities) roadmap | Explanation:
It seems the concept should point out what steps will have to be taken in future - showing the way;
"roadmap" should be sufficient, to my mind |
| Selected response from:
Marcus Geibel
Germany
Local time: 14:05
| Grading comment I went with roadmap. Thank you, everyone for your help!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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29 mins confidence:   peer agreement (net): +1
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