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erlebbar und erlernbar

English translation: live and memorable/unforgettable

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	erlebbar und erlernbar
English translation:	live and memorable/unforgettable
Entered by:	Cilian O'Tuama

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17:25 Mar 26, 2002

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: erlebbar und erlernbar

Die modifizierte Wort-Bild-Marke gibt die bisherige Zurückhaltung auf und nimmt selbstbewusst den ihm [sic, though "ihr" seems to be intended] zustehenden Raum ein. Das Branding wird verstärkt, die Dachmarke wird ERLEBBAR und ERLERNBAR.

Any elegant way around this one?

Marketing text "Kommunikationskonzept zur Dachmarken-Strategie fur XXXX (Firmenname)"

Cilian O'Tuama KudoZ activity Questions: 147 (none open) (3 closed without grading) Answers: 5874
Local time: 14:06

. . . the umbrella brand becomes live and memorable.

Explanation:
My take.

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Note added at 2002-03-26 17:56:17 (GMT)
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Further thoughts - of primary importance in brand management is the concept of recall, and a succinct way to describe a brand with high recall is to say that it is memorable. Brands achieve high recall by being presented in a way that brings the brand to life within the message. For established ads, this is usually done with reminder ads.
HTH

Selected response from:

Michael Sebold

Grading comment

Thanks everyone, especially Michael and Alexander. Pity the points are not divisible.
I used "live and unforgettable" in the end, just my personal choice.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

. . . the umbrella brand becomes live and memorable.

Michael Sebold

5 +1

lebendig und unvergeßlich

Alexander Schleber

experienceable and internalizeable

Dr. Fred Thomson

Invoke empathy and be memorable.

ingot

striking and significant

Johanna Timm, PhD

"Livable and learnable"

xxxbrute

a penetrating virtual reality

Sven Petersson

EASY TO LEARN

1964

Answers

11 mins confidence:

peer agreement (net): +2

. . . the umbrella brand becomes live and memorable.

Michael Sebold
PRO pts in category: 4

Grading comment

Thanks everyone, especially Michael and Alexander. Pity the points are not divisible.
I used "live and unforgettable" in the end, just my personal choice.

13 mins confidence:

a penetrating virtual reality

Explanation:
WARNING: Very free translation!

My geriatric brain.

Sven Petersson
Sweden
Local time: 14:06
Native speaker of:

Swedish,

English
PRO pts in category: 4

15 mins confidence:

EASY TO LEARN

Explanation:
Second I think means
EASY TO EXPERIENCE( OR TO TRY) and EASY TO LEARN
However first ?
I am guessing

1964
Local time: 15:06
Native speaker of:

Turkish
PRO pts in category: 4

16 mins confidence:

peer agreement (net): +1

lebendig und unvergeßlich

Explanation:
A slightly literal translation that only makes "unforgetable" out of "memorable". That should "fly" in a marketing text.

HTH

Alexander Schleber
Local time: 14:06
Works in field
Native speaker of:

German,

English

36 mins confidence:

"Livable and learnable"

Explanation:
The modified word-picture-brand image gives up previous restraints, to boldly assume its respective place. Branding will be reinforced, and become: "learnable and livable"!

xxxbrute
PRO pts in category: 3

1 hr confidence:

experienceable and internalizeable

Explanation:
xxx can be both experienced and internalized.
Uncommon words for a special purpose.

Dr. Fred Thomson
United States
Local time: 06:06
Native speaker of: English
PRO pts in category: 23

2 hrs confidence:

Invoke empathy and be memorable.

Explanation:
...

ingot

4 hrs confidence:

striking and significant

Explanation:
***

not needed

Johanna Timm, PhD
Canada
Local time: 05:06
Works in field
Native speaker of:

German
PRO pts in category: 39

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Changes made by editors

Mar 15, 2009 - Changes made by Steffen Walter:
Term asked	ERLEBBAR und ERLERNBAR => erlebbar und erlernbar
Field (specific)	(none) => Advertising / Public Relations

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erlebbar und erlernbar

English translation: live and memorable/unforgettable

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erlebbar und erlernbar

English translation: live and memorable/unforgettable

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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