Werbeleerzeiten
English translation: unsold (empty) advertising slots
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| 09:24 Mar 30, 2007 |
| German to English translations [PRO] Marketing - Advertising / Public Relations / Television | |||||||
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|  Selected response from: casper (X) | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 3 | empty advertising slot |
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| 3 | unused advertising time (on the air) /unused commercial time (allotments) |
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| 2 | off-peak time |
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| Discussion entries: 1 | |
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Answers
35 mins confidence: 
empty advertising slot Explanation: Or: empty advertisement slot Additional iterations may then ensue until an amount for the advertisement is agreed upon, or the negotiation is terminated by one party (e.g., by sending a page without an ***empty advertising slot***, or by removing the offer). http://www.freepatentsonline.com/6487538.html Alternatively, a URL transmission may pass through multiple proxies (e.g., four or five). In such a situation, is response to a URL request, web server 404 may reply (as described above) with an ***empty advertisement slot***, and require a five cent payment if the slot is utilized (a URL from which the advertisement should be fetched if not inserted by proxy 402 may also be provided). http://www.freepatentsonline.com/6487538.html |
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Grading comment
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4 hrs confidence:
off-peak time Explanation: I would GUESS that these are off-peak times that are not handled by the contractor beacuse they are not profitable. Low CL. See if it makes sense to you within the full context. "Advertise at off-peak hours. Prime time (8:00 to 11:00 p.m.) has the most viewers and costs the most. ·Go cable. Cable allows you to advertise on a station that meets your desired demographic and is much less expensive than the networks. ·Consider a media-buying service: TV salespeople will quote you their standard rate card, maybe negotiate down a bit, but that's it. A media buyer charges 7.5% but can easily save you more than that, because they buy millions of dollars worth of advertising a month and have a lot more pull than you do." Reference: http://www.usatoday.com/money/smallbusiness/columnist/straus... |
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19 hrs confidence:
unused advertising time (on the air) /unused commercial time (allotments) Explanation: with emphasis on time, not time for advertisement, could even be used for non-commercial programs http://www.time.com/time/magazine/printout/0,8816,922864,00.... advertising time on the air. The agency stored the unused commercial allotments in a computer "time bank" until they were sold to clients. http://hubert-buecken.de/?c=7 Wir produzierten Kurzfilme zur Verkehrssicherheit, die RTL und SAT1 in Werbeleerzeiten senden. |
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