ProZ.com global directory of translation services
The translation workplace
Ideas
KudoZ home » German to English » Advertising / Public Relations

Außenwerbung

English translation: outdoor advertising


Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Außenwerbung
English translation:outdoor advertising
Entered by: RyanSM
Options:
- Contribute to this entry
- Include in personal glossary

20:55 Jul 12, 2007
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Außenwerbung
Aussenwerbung im öffentlichen Raum, anybody knows a good term for advertising 'outside'?

Many thanks
xxxshoraka
Local time: 14:06
outdoor advertising
Explanation:
This is what is given under *Ausenwerbung* in Gruber's "Sprachen in Wirtschaft und Technik", Huber, 1994"

--------------------------------------------------
Note added at 19 hrs (2007-07-13 16:39:57 GMT) Post-grading
--------------------------------------------------

correction: *Aussenwerbung* Sorry!
Selected response from:

RyanSM
United States
Local time: 07:06
Grading comment
Trudy came with the same answer at the exact same time, so I had to throw a coin! Thanks to both of you.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +10outdoor advertising
Trudy Peters
4 +1outdoor advertising
RyanSM
3public advertising
Gert Sass (M.A.)
3 -1Out of home media
Kcda


Discussion entries: 4





  

Answers


32 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +10
outdoor advertising


Explanation:
www.oaaa.org/


Trudy Peters
Local time: 08:06
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 32

Peer comments on this answer (and responses from the answerer)
agree  Textklick: http://lexikon.guj.de/index.php?slid=1390&sprache_id=1&thema...
1 hr
agree  casper
1 hr
agree  SusieZ: and maybe add "billboard" - "outdoor and billboard advertsing" depending on the context
2 hrs
  -> doesn't have to be on a billboard. Litfaßsäule, e.g.
agree  Allesklar
4 hrs
  -> alles klar :-)
agree  Suyash Suprabh
4 hrs
agree  Nicole Schnell
7 hrs
agree  Michael Hardy
7 hrs
agree  BirgitBerlin
9 hrs
agree  Nicole Tata
10 hrs
agree  Alf Hall
11 days
Login to enter a peer comment (or grade)

34 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
Out of home media


Explanation:
It sounds awkard but is based on the provided links. There might be a better suited term.

--------------------------------------------------
Note added at 34 mins (2007-07-12 21:30:05 GMT)
--------------------------------------------------

Stupid of me it should have been out of home "advertising"!

Example sentence(s):
  • http://de.wikipedia.org/wiki/Aussenwerbung
  • http://en.wikipedia.org/wiki/Out-of-home_advertising
Kcda
Works in field
Native speaker of: Native in EnglishEnglish, Native in TurkishTurkish

Peer comments on this answer (and responses from the answerer)
disagree  Textklick: More suited for the U.S. than the U.K. I Googled it with us and uk suffixes and was not surprised that I had not come across it.
56 mins
neutral  Gert Sass (M.A.): Whether or not a coll. has encountered this expression before is of course absolutely irrelevant. In fact, both terms - OOH media and OOH advertising (which would o. c. be more appropriate here) - do exist. Still the question is lacking context to be sure
18 hrs
Login to enter a peer comment (or grade)

32 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
outdoor advertising


Explanation:
This is what is given under *Ausenwerbung* in Gruber's "Sprachen in Wirtschaft und Technik", Huber, 1994"

--------------------------------------------------
Note added at 19 hrs (2007-07-13 16:39:57 GMT) Post-grading
--------------------------------------------------

correction: *Aussenwerbung* Sorry!

RyanSM
United States
Local time: 07:06
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Trudy came with the same answer at the exact same time, so I had to throw a coin! Thanks to both of you.

Peer comments on this answer (and responses from the answerer)
agree  casper
1 hr
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
public advertising


Explanation:
I also feel somewhat unsure due to a lack of context (what would be the opposite to Außenwerbung?), but this seems to come closest to your description.

--------------------------------------------------
Note added at 2 hrs (2007-07-12 23:39:31 GMT)
--------------------------------------------------

i. e. advertising in 'public space' (öffentlicher Raum)

--------------------------------------------------
Note added at 2 hrs (2007-07-12 23:41:38 GMT)
--------------------------------------------------

http://en.wikipedia.org/wiki/Public_space

--------------------------------------------------
Note added at 1 day4 hrs (2007-07-14 00:58:19 GMT) Post-grading
--------------------------------------------------

Ganz allgemein:
Außenwerbung = outdoor advertising (u.a.)
Werbung im öffentlichen Raum = public advertising (u.a.)


Gert Sass (M.A.)
Local time: 14:06
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 11

Peer comments on this answer (and responses from the answerer)
neutral  Textklick: Sorry pal, doesn't cut the mustard IMO. Added: I note that you have reconsidered. I would guess that is a competition for the creative/artistic effect that "A" has in public places, but the question is a little vague.
10 mins
  -> This suggestion, as you may not have noticed, referred to the broader concept of “Außenwerbung im öffentlichen Raum”, where due to a lack of context it was not clear if A. referred to outdoor advertising (=the natural translation) or maybe sth else...
neutral  Allesklar: z.B. Fernsehwerbung ist auch 'public' aber nicht 'außen'
3 hrs
  -> Stimmt. Allerdings bleibt die Komponente “Außen-“ hier mangels Kontext erklärungsbedürftig und „relativ“, analog zu bspw. „Außenwirkung“, auch wenn zunächst einleuchtet, dass „Außenwerbung“=outdoor adv. und „W. im öff. Raum"=public advertising.
Login to enter a peer comment (or grade)




Return to KudoZ list


Changes made by editors
Jul 13, 2007 - Changes made by RyanSM:
Edited KOG entryRyanSM's old entry - "Außenwerbung" => "outdoor advertising"
Jul 13, 2007 - Changes made by RyanSM:
Created KOG entryKudoZ term => KOG term
Jul 12, 2007 - Changes made by Steffen Walter:
Term askedaussenwerbung => Außenwerbung
FieldOther => Marketing


KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.



See also:
ProZ.com term search
Search millions of term translations

Terminology | Jobs and directories | Member activities | Education | Tools
About ProZ.com | ProZ.com basics | Advertising | Support | FAQ | Terms of use
ProZ.com social network linksFacebookLinkedInTwitterDiggStumbleUpondel.icio.us
Print page
Copyright © 1999-2012 ProZ.com - All rights reserved. Privacy