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Belegungseinheit

English translation: booking unit

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Belegungseinheit
English translation:	booking unit
Entered by:	casper

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16:16 Aug 24, 2007

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Belegungseinheit

The text is an analysis of a survey done of online users of a network of websites. Here are two sentences in which this word appears:

Ausgewählte Belegungseinheiten und Umfelder für Kunden.

Marketing- und Mediaentscheider können im XXX Netzwerk zwischen verschiedenen Belegungseinheiten für ihre Kampagnen wählen - dem Lifestyle-Channel, dem Women's-Channel und den Vermarktungspartnern.

Here is a definition in German that I found on the Internet:

Belegungseinheit
Redaktionelle Rubriken von Online-Werbeträgern, die einzeln oder kombiniert für Bannerschaltungen gebucht werden können.

Does anyone know what this marketing term is in English?

Thanks for all your help!

Tessa Kiock KudoZ activity Questions: 10 (none open) (1 without valid answers) Answers: 12 Germany
Local time: 14:06

booking unit

Explanation:
Eine *Belegungseinheit* ist die mit Werbemitteln zu belegende Einheit eines oder mehrerer Werbeträger. Dabei können Belegungseinheiten komplette Online-Angebote, Teilbereiche von Online-Angeboten oder eine Kombination mehrerer Online-Angebote oder deren Teilbereiche darstellen. Jede durch die Vermarkter definierte und ausgewiesene Belegungseinheit muss einzeln belegbar und buchbar sein.
http://www.online-media-sales.de/glossar/glossar.html
http://www.b2bbb.de/b2bbb/wir-ueber-uns/online_marketing_glo...

Eine *Belegungseinheit* bezeichnet die kleinste mit Werbemitteln zu belegende Ausgabe eines Werbeträgers.
http://deposit.ddb.de/cgi-bin/dokserv?idn=97236157x&dok_var=...

How many people see an advertising medium or a single *booking unit* in a specified period of time and who are they and how are they doing?
http://tinyurl.com/32kd5b

Analyze sales for each customer according to *booking units* and/or content components.
http://www50.sap.com/businessmaps/6EC21540FFE011D812D100306E...

The *booking unit* received almost 7,000 recurring requests for the annual booking process.
http://www.epag.estates.ed.ac.uk/docs/open/Paper_13_EBIS_Upd...

“'Why should each of them have a *booking unit*?' Mr. Capus asked, explaining how the plan will eliminate redundancies.
http://www.maynardije.org/columns/dickprince/061019_prince/

Selected response from:

casper

Grading comment

Thanks very much for your help. This one seems to fit best.
4 KudoZ points were awarded for this answer

Summary of answers provided
3	booking unit	casper
2	insertion unit	Z.E. Ball

Answers

54 mins confidence:

booking unit

casper
Native speaker of:

English
PRO pts in category: 14

Grading comment

Thanks very much for your help. This one seems to fit best.

1 hr confidence:

insertion unit

Explanation:

deutsch englisch
Belegungseinheit insertion unit

Term for individual bookable space in a media site/online presence. The term originates from IVW coverage measurement. The total number of PageImpressions (see PageImpression) is used for this purpose, and usually also the visit figures for the home page.

http://lexikon2.guj.de/index.php?slid=599&sprache_id=2&sitel...

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Note added at 2 hrs (2007-08-24 18:55:50 GMT)
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http://www.valleywomenonline.com/advertise.php
"3 Internet insertion fee: All ads are posted on the internet as they appear on the pages of the print publications. This fee is a per-insertion fee."

Ad units
http://www.usatoday.com/media_kit/usatcom/ad_specs_rich.htm

would work here too I think.

--------------------------------------------------
Note added at 2 hrs (2007-08-24 19:01:52 GMT)
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"Apollo trafficked multiple versions of ad-units to publishers based on DMA. Site placements were targeted to Males 18-34, with a very high presence in the categories of sports, news, entertainment, and men's lifestyle."
http://www.apollointeractive.com/clients/casestudy_popup_jac...

Z.E. Ball
Local time: 14:06
Specializes in field
Native speaker of:

English
PRO pts in category: 8

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Changes made by editors

Aug 28, 2007 - Changes made by casper:
Created KOG entry	KudoZ term => KOG term
Aug 27, 2007 - Changes made by Steffen Walter:
Field (specific)	Marketing / Market Research => Advertising / Public Relations

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Belegungseinheit

English translation: booking unit

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Belegungseinheit

English translation: booking unit

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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