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German to English translations [PRO]
Bus/Financial - Advertising / Public Relations | | German term or phrase: stärker Rechnung tragen | This is a document announcing an exhibiton to the press.
The sentence is:
Die [Messe] geht im Februar 2008 mit einer neuen Segmentstruktur an den Start, die den unterschiedlichen Vertriebsschienen stärker Rechnung trägt.
My question: is the fact that it "trägt stärker Rechnung" a positive fact as in "provides significant advantages" or a neutral fact as in "has a strong bearing on"?
Thank you in advance,
Moabit |
| | | (even) better reflects | Explanation:
"...(even) better reflects the needs of (today's)..." OR
"...(even) better serves the needs of (today's)..."
In other words, "dis is mo' bettah den evah" - but be sure that you don't make it sound like the trade show was ignoring the needs of people in sales in previous years!
I think this kind of language has a wee bit more punch than David's fine suggestion. This is marketing, after all. Sell the product! |
| Selected response from:
Paul Cohen
Greenland
Local time: 10:06
| Grading comment Thanks, Paul. This is the translation I ended up using. It does have a good effect.
-moabit
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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4 mins confidence:   peer agreement (net): +1 takes more greatly into account or pay greater heed (attention) to
Explanation:
I believe it is positive.
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Note added at 6 mins (2007-09-23 22:15:29 GMT)
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Or; pays greater justice to
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Note added at 7 mins (2007-09-23 22:16:40 GMT)
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Or: does greater jstice to
In other words it gives it the due that it perhaps should have had before
| Dr. Fred Thomson
United States
Local time: 06:06
Native speaker of: English
PRO pts in category: 23
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| | Login to enter a peer comment (or grade) |
4 hrs confidence: peer agreement (net): +3 (even) better reflects
Explanation:
"...(even) better reflects the needs of (today's)..." OR
"...(even) better serves the needs of (today's)..."
In other words, "dis is mo' bettah den evah" - but be sure that you don't make it sound like the trade show was ignoring the needs of people in sales in previous years!
I think this kind of language has a wee bit more punch than David's fine suggestion. This is marketing, after all. Sell the product!
| Paul Cohen
Greenland
Local time: 10:06
Specializes in field
Native speaker of:  English
PRO pts in category: 52
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| | Grading comment Thanks, Paul. This is the translation I ended up using. It does have a good effect.
-moabit |
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The translation workplace 
