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AE-Abzug möglich

English translation: agency commission


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:AE-Abzug
English translation:agency commission
Entered by: Ingrun Wenge
Options:
- Contribute to this entry
- Include in personal glossary

17:07 Oct 12, 2008
German to English translations [PRO]
Marketing - Advertising / Public Relations / Online Ads
German term or phrase: AE-Abzug möglich
Unter dem Leistungsangebot eines deutschen Online-Vermarkters steht als Fußnote:

**Alle Preise in Euro. Preis nicht weiter rabattierbar, AE-Abzug möglich.**

Gemeint ist m.E. das, was in der Werbebranche auch oft als *AE-Provision* bezeichnet wird, ich zitiere:

AE-Provision
Provision für kommerzielle Werbeagenturen

Die Abkürzung steht traditionell für "Annoncen-Expedition" und wird als Rabatt für die kommerzielle Vermittlung von Anzeigen an entsprechend qualifizierte Werbeagenturen gewährt. Als Standard hat sich eine AE-Provision in Höhe von 15% etabliert. ( Quelle: www.binaryessence.de/gen/de000266.htm )
Ingrun Wenge
Germany
Local time: 13:07
Agenturertrag
Explanation:
basically the agency commission

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Note added at 9 mins (2008-10-12 17:16:39 GMT)
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helped my late husband many years in his agency and AE was always spelled out as Agenturertrag, which typically is 15 percent from the net cost of an ad, sometimes more.

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Note added at 1 hr (2008-10-12 18:31:35 GMT)
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Advertising in The New York Times -- Terms and Conditions
... New York Times advertising, including:. How to establish credit with The Times. General payment terms. Agency commission percentage and procedures for ...
www.nytadvertising.com/was/ATWWeb/public/classifiedads/page... - 12k - Cached - Similar pages

see above link

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Note added at 15 hrs (2008-10-13 08:16:20 GMT)
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doch AE ist eben Agenturertrag, d.h. Abzug von der Sicht des Verlegers und Ertrag von der Sicht der Agentur. Beide nennen es AE.
Rabattierung -- Mengenrabatt etc. heißt der discount und ist KEIN AE, denn er wird dem Kunden weitergegeben, also ein durchlaufender Posten aus Sicht der Agentur und ein Discount aus Sicht des Verlegers.
Selected response from:

Elisabeth Moser
Local time: 08:07
Grading comment
Herzlichen Dank.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Agenturertrag
Elisabeth Moser
3 -1agency discount(s) possibleinterpr8er


  

Answers


45 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
agency discount(s) possible


Explanation:
http://www.destinygrp.com/destiny/general/ad_agency.jsp

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Note added at 47 mins (2008-10-12 17:55:08 GMT)
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"15% discount to approved agencies"

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Note added at 48 mins (2008-10-12 17:56:13 GMT)
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also see:
http://www.adglossary.com/index.php?term=13

interpr8er
Local time: 14:07
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
disagree  Elisabeth Moser: Discount ist gleich Mengenrabatt, entweder für eine gewissene Millimeteranzahl oder Anzahl der Anzeigen--Rabattierung
13 hrs
  -> as I see it you answered the AE question, but not the "AE-Abzug" question. An Abzug is a deduction or a discount. Have a nice day.
Login to enter a peer comment (or grade)

7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Agenturertrag


Explanation:
basically the agency commission

--------------------------------------------------
Note added at 9 mins (2008-10-12 17:16:39 GMT)
--------------------------------------------------

helped my late husband many years in his agency and AE was always spelled out as Agenturertrag, which typically is 15 percent from the net cost of an ad, sometimes more.

--------------------------------------------------
Note added at 1 hr (2008-10-12 18:31:35 GMT)
--------------------------------------------------

Advertising in The New York Times -- Terms and Conditions
... New York Times advertising, including:. How to establish credit with The Times. General payment terms. Agency commission percentage and procedures for ...
www.nytadvertising.com/was/ATWWeb/public/classifiedads/page... - 12k - Cached - Similar pages

see above link

--------------------------------------------------
Note added at 15 hrs (2008-10-13 08:16:20 GMT)
--------------------------------------------------

doch AE ist eben Agenturertrag, d.h. Abzug von der Sicht des Verlegers und Ertrag von der Sicht der Agentur. Beide nennen es AE.
Rabattierung -- Mengenrabatt etc. heißt der discount und ist KEIN AE, denn er wird dem Kunden weitergegeben, also ein durchlaufender Posten aus Sicht der Agentur und ein Discount aus Sicht des Verlegers.

Elisabeth Moser
Local time: 08:07
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 16
Grading comment
Herzlichen Dank.
Notes to answerer
Asker: Hi Elisabeth, so your suggestion is *agency commission* then?


Peer comments on this answer (and responses from the answerer)
agree  Veronika McLaren
43 mins
  -> thanks and have an awesome weekend
neutral  interpr8er: Isn't there a diff betw/ an "Agenturertrag" and an "AE Abzug"?Pls. see: http://www.proz.com/kudoz/german_to_english/printing_publish... The AE ? has alr. been asked (+transl.)/Die AE Frage wurde also Ihrer Meinung nach nicht beantwortet ?
14 hrs
  -> nein, ich bin sogar im Prüfungskommitte der IHK für Werbekaufmann/frau, jetzt Kaufmann/frau für Marketing/Kommunikation, der Abzug vom Netto ist die commission. Es gibt auch einen discount, aber discount is für die geschaltete Menge.
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Changes made by editors
Oct 18, 2008 - Changes made by Ingrun Wenge:
Created KOG entryKudoZ term => KOG term


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