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das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen

English translation: the marketing tool to bring/which will bring your company to the fore


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen
English translation:the marketing tool to bring/which will bring your company to the fore
Entered by: Jana Honegger
Options:
- Contribute to this entry
- Include in personal glossary

11:46 Mar 11, 2009
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen
this is also from the events and marketing website. I am stuck with the expression "ins richtige Licht zu setzen"

There is no need to be literal, I am in search of an equivalent corporate type phrase to say that the company will be placed well and favourably in the minds and marketplace of the customers taking part in one of their events.
Jana Honegger
Switzerland
Local time: 14:07
the marketing tool to bring/which will bring your company to the fore
Explanation:
a bit of common jargon which might do nicely here - to the fore: to a conspicuous or leading position (oxford dictionary of english)

--------------------------------------------------
Note added at 21 hrs (2009-03-12 09:41:13 GMT)
--------------------------------------------------

or perhaps better: to make your company the talk of the town (fits with events), or : the centre of attention
Selected response from:

carol ermakova
Local time: 13:07
Grading comment
Thank you Carol!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4the ideal marketing tool to promote your company
Paul Cohen
5 +1The marketing tool to place your company in a favourable lightme kreuiter
4 +1(marketing tool) that makes your company shine
Harald Moelzer (medical-translator)
4the marketing instrument to present your company in the proper light(ing)Hans Fendt
4a marketing tool that helps your company stand out
agnesvukovich
4the marketing tool to bring/which will bring your company to the forecarol ermakova
3a marketing tool that casts a favorable light on your company
Andreas Kobell


Discussion entries: 3





  

Answers


14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
a marketing tool that casts a favorable light on your company


Explanation:
..

Andreas Kobell
Germany
Specializes in field
Native speaker of: Native in GermanGerman
Notes to answerer
Asker: thank you, but I am trying to avoid "put in a favourable light", as it is too gentle. The phrase is stronger in meaning in German.


Peer comments on this answer (and responses from the answerer)
neutral  writeaway: not good marketing at all. the opposite of favourable is unfavourable and the suggestion is that without this tool, your company will be in a unfavourable light.
8 mins
  -> good point! Thanks!
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25 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
a marketing tool that helps your company stand out


Explanation:
might be a solution

agnesvukovich
Austria
Local time: 14:07
Works in field
Native speaker of: Native in GermanGerman
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26 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
(marketing tool) that makes your company shine


Explanation:

...um bei dem Bild des Lichts/Leuchtens zu bleiben...

Harald Moelzer (medical-translator)
Germany
Local time: 14:07
Native speaker of: Native in GermanGerman
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Inge Meinzer
33 mins
  -> Besten Dank, Inge :))
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49 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
the ideal marketing tool to promote your company


Explanation:
Having seen the entire context in the "Wecken Sie Emotionen!" question, I'd recommend keeping it fairly straightforward here. It's a fairly long sentence.

Paul Cohen
Greenland
Local time: 10:07
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 52
Notes to answerer
Asker: no kidding! the whole website is exhaustigly wordy..

Asker: thank you Paul and everybody,- I like this one best too, but to keep in style and tenor of the very wordy text, I will go with the other entry.


Peer comments on this answer (and responses from the answerer)
agree  Kphred: This one is fluent English!
2 hrs
  -> It's boilerplate.
agree  croli: Yes, this is fluent, I agree with you, Kphred!
3 hrs
agree  lirka: absolutely
6 hrs
agree  hazmatgerman
22 hrs
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
the marketing instrument to present your company in the proper light(ing)


Explanation:
Wie wäre es mit "...the marketing instrument to present your company in the proper light(ing)..."

Hans Fendt
Local time: 14:07
Works in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
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9 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
The marketing tool to place your company in a favourable light


Explanation:
'to place in a favourable light' is an accepted and known English expression and by using this translation you stay true to the original and also get the message across of implying that even under scrutiny the company will look very good.

me kreuiter
Local time: 14:07
Specializes in field
Native speaker of: Native in AfrikaansAfrikaans, Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Anja Wulf: totally agreed.
1 hr
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47 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen..
the marketing tool to bring/which will bring your company to the fore


Explanation:
a bit of common jargon which might do nicely here - to the fore: to a conspicuous or leading position (oxford dictionary of english)

--------------------------------------------------
Note added at 21 hrs (2009-03-12 09:41:13 GMT)
--------------------------------------------------

or perhaps better: to make your company the talk of the town (fits with events), or : the centre of attention

carol ermakova
Local time: 13:07
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thank you Carol!
Notes to answerer
Asker: Thank you. Its that kind of marketing jargon I am seeking... This phrase seems a bit traditional, maybe there is something else more peppy? (just thinking out 'loud)..

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Voters for reclassification
as
PRO / non-PRO		Non-PRO (1): writeaway


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Changes made by editors
Mar 12, 2009 - Changes made by Marcus Malabad:
Term asked das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen.. => das Marketinginstrument um Ihr Unternehmen ins richtige Licht zu setzen


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