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Werbeflights

English translation: advertising flights

15:20 Sep 26, 2009

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Werbeflights

"Nach den erfolgreichen ***Werbeflights*** der letzten vier Jahre konzipiert die Agentur XYZ auch für Juni 2009 wieder eine Kampagne [...]"

Full text can be found here:
http://www.zkm-koeln.de/index.php?id=179&L=0

I'm not quite sure what to do with this mix of German and English. Any ideas? Thanks, everyone.

Catherine Knight KudoZ activity Questions: 40 (none open) Answers: 152 Germany
Local time: 06:08

English translation:advertising flights

Explanation:
pretty common in advertising

Selected response from:

Stephen Sadie
Germany
Local time: 06:08

Grading comment

Thank you very much!
3 KudoZ points were awarded for this answer

Summary of answers provided

5 +9

advertising flights

Stephen Sadie

Summary of reference entries provided

contemporaneous groups of ads (advertising flights)

Bernhard Sulzer

Discussion entries: 5

Answers

3 mins confidence:

peer agreement (net): +9

advertising flights

Explanation:
pretty common in advertising

Stephen Sadie
Germany
Local time: 06:08
Works in field
Native speaker of:

English
PRO pts in category: 104

Grading comment

Thank you very much!

Notes to answerer

Asker: Thanks, Stephen. I wondered if it might be as simple as that...! :)

Peer comments on this answer (and responses from the answerer)

agree

Anne-Marie Grant: Correct but I wonder if there isn't a case for saying 'advertising campaigns' as 'advertising flights' could easily be confused with the advertising banners trailing behind small aeroplanes...

18 mins

-> "flight" is the term used, I used to work in advertising

agree

Jeanette Phillips: there used to be something called "werbefahrt": you get on a coach, to a certain destination; you'd get a freebie, a gift; you'd have dinner, thenhave to listen to a salesman recommending a certain product. usually for wealthy pensioners.

53 mins

agree

franglish: successful advertising flights by media type? Response: Economic Development uses a combination of print, web site, and direct mail to ...

1 hr

agree

Inge Meinzer: also used that way in wine tasting as in "a flight of well-aged Cabernets"

1 hr

agree

Helen Shiner: With Inge

4 hrs

agree

Liesl

7 hrs

agree

Blaess

1 day1 hr

agree

silvia glatzhofer: genau, im selben Sinn wie "flights" im Bereich Sport bzw. bei Weinverkostungen verwendet wird

1 day15 hrs

agree

Bernhard Sulzer

3 days10 hrs

Reference comments

7 hrs

Reference: contemporaneous groups of ads (advertising flights)

Reference information:
http://www.law.stanford.edu/publications/projects/campaignfi...
During 1995 the AFL-CIO broadcast seven advertising" flights"
(contemporaneous groups of ads with the same or similar text but for the name of the officeholder referred to) during April, July, August, September, October and December.
b. During 1997 the AFL-CIO broadcast 10 advertising flights during April, May, June, July, September and October

Bernhard Sulzer
United States
Specializes in field
Native speaker of: