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Werbeflights

English translation: advertising flights


15:20 Sep 26, 2009Login or register (free) for more options.
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Werbeflights
"Nach den erfolgreichen ***Werbeflights*** der letzten vier Jahre konzipiert die Agentur XYZ auch für Juni 2009 wieder eine Kampagne [...]"

Full text can be found here:
http://www.zkm-koeln.de/index.php?id=179&L=0

I'm not quite sure what to do with this mix of German and English. Any ideas? Thanks, everyone.
Catherine Knight
Germany
Local time: 06:08
English translation:advertising flights
Explanation:
pretty common in advertising
Selected response from:

Stephen Sadie
Germany
Local time: 06:08
Grading comment
Thank you very much!
3 KudoZ points were awarded for this answer



Summary of answers provided
5 +9advertising flights
Stephen Sadie
Summary of reference entries provided
contemporaneous groups of ads (advertising flights)
Bernhard Sulzer

Discussion entries: 5





  

Answers


3 mins   confidence: Answerer confidence 5/5 peer agreement (net): +9
advertising flights


Explanation:
pretty common in advertising

Stephen Sadie
Germany
Local time: 06:08
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 104
Grading comment
Thank you very much!
Notes to answerer
Asker: Thanks, Stephen. I wondered if it might be as simple as that...! :)


Peer comments on this answer (and responses from the answerer)
agree  Anne-Marie Grant: Correct but I wonder if there isn't a case for saying 'advertising campaigns' as 'advertising flights' could easily be confused with the advertising banners trailing behind small aeroplanes...
18 mins
  -> "flight" is the term used, I used to work in advertising

agree  Jeanette Phillips: there used to be something called "werbefahrt": you get on a coach, to a certain destination; you'd get a freebie, a gift; you'd have dinner, thenhave to listen to a salesman recommending a certain product. usually for wealthy pensioners.
53 mins

agree  franglish: successful advertising flights by media type? Response: Economic Development uses a combination of print, web site, and direct mail to ...
1 hr

agree  Inge Meinzer: also used that way in wine tasting as in "a flight of well-aged Cabernets"
1 hr

agree  Helen Shiner: With Inge
4 hrs

agree  Liesl
7 hrs

agree  Blaess
1 day1 hr

agree  silvia glatzhofer: genau, im selben Sinn wie "flights" im Bereich Sport bzw. bei Weinverkostungen verwendet wird
1 day15 hrs

agree  Bernhard Sulzer
3 days10 hrs
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Reference comments


7 hrs
Reference: contemporaneous groups of ads (advertising flights)

Reference information:
http://www.law.stanford.edu/publications/projects/campaignfi...
During 1995 the AFL-CIO broadcast seven advertising" flights"
(contemporaneous groups of ads with the same or similar text but for the name of the officeholder referred to) during April, July, August, September, October and December.
b. During 1997 the AFL-CIO broadcast 10 advertising flights during April, May, June, July, September and October

Bernhard Sulzer
United States
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 12
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