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einen werblichen Spitzenplatz

English translation: maximum exposure/prime advertising position


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:einen werblichen Spitzenplatz
English translation:maximum exposure/prime advertising position
Entered by: David Williams
Options:
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13:08 Jun 16, 2011
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: einen werblichen Spitzenplatz
Context:

"Maximal 24 Gutscheine / Werbekarten umfasst dieser neue Werbeträger. Ihre schnelle Reaktion sichert Ihnen einen werblichen Spitzenplatz auf dem diesjährigen MESSE"

This is about a voucher booklet in which exhibitors can advertise their trade fair presence to attract more visitors to see them at the fair. I know what it all means, I'm just not sure how best to put "einen werblichen Spitzenplatz".

* Sentence or paragraph where the term occurs: See above
* Document type: Letter to trade fair exhibitors
* Target audience: Trade fair exhibitors
* Country and dialect (source): Germany
* Country and dialect (target): British English
David Williams
Local time: 14:10
maximum exposure
Explanation:
To me, this is firstly about securing the best spot in the voucher booklet.
They are recommending an early reply, the maximum number of advertisers is 24 and the vouchers will appear in the booklet in the order in which orders are placed.
So, in more general terms, this is a way of maximising exposure during the trade fair, where the booklet will be distributed widely.
Selected response from:

Alison MacG
United Kingdom
Local time: 13:10
Grading comment
Many thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2maximum exposure
Alison MacG
4top ad (vertising) spot
Gabriella Bertelmann
3best advertising location
Inna Edsall
2a high-exposure position/an ideal position
Ramey Rieger


Discussion entries: 2





  

Answers


57 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
a high-exposure position/an ideal position


Explanation:
perhaps

Ramey Rieger
Local time: 14:10
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 9
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
best advertising location


Explanation:
Another idea...

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Note added at 1 hr (2011-06-16 14:28:09 GMT)
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Example
http://www.newmansigns.com/outdoor_advertising/locations.php

Just had another idea: advertising hot spot.

Inna Edsall
United States
Local time: 08:10
Works in field
Native speaker of: Native in RussianRussian
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
top ad (vertising) spot


Explanation:
usually short is more impressionable

Gabriella Bertelmann
Local time: 06:10
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 12
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
maximum exposure


Explanation:
To me, this is firstly about securing the best spot in the voucher booklet.
They are recommending an early reply, the maximum number of advertisers is 24 and the vouchers will appear in the booklet in the order in which orders are placed.
So, in more general terms, this is a way of maximising exposure during the trade fair, where the booklet will be distributed widely.

Alison MacG
United Kingdom
Local time: 13:10
Native speaker of: Native in EnglishEnglish
PRO pts in category: 22
Grading comment
Many thanks!

Peer comments on this answer (and responses from the answerer)
agree  Helen Shiner: Could mean either in the brochure or the fair itself, but either way, this is a good all-encompassing solution.
7 hrs
  -> Thanks, Helen!
agree  Nicole Y. Adams, M.A.
13 hrs
  -> Thanks, Nicole!
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